[{"data":1,"prerenderedAt":356},["ShallowReactive",2],{"blog-posts-pt":3,"blog-post-jantar-jacco-van-der-kooij-pt":341},[4,48,68,89,107,125,143,172,192,212,230,248,266,286,304,322],{"slug":5,"published_at":6,"image":7,"tags":8,"status":12,"author":13,"blog_posts_translations":30,"translation":31,"localizedTitle":33,"localizedSubtitle":34,"excerpt":43,"cover_image":44,"tagList":45,"authorName":46,"authorSlug":47},"analytics-revenue-meetrox","2026-10-07T12:05:00","e95bb821-c8ba-4910-bbab-70afef8c1584",[9,10,11],"Produto","Métricas","RevOps","published",{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},"df71282f-7680-4a3d-bedf-32f377a78214","Gustavo","Sorrentino","sorrentino@meetrox.ai","**********",null,"Coordenador de Marketing na MeetRox","Gustavo Sorrentino é Coordenador de Marketing na MeetRox. Publicitário de formação, construiu sua trajetória em startups ao longo de cinco anos, acompanhando diferentes fases de crescimento, do MVP à escala. Tem passagem pelo teatro e formação em criação de roteiro e audiovisual, o que influencia sua abordagem criativa e estratégica no marketing. Atua de forma generalista, com experiência em copywriting, marketing de conteúdo, inbound marketing, mídia paga, branding e organização de eventos, conectando narrativa, posicionamento e execução.","43513184-6663-4ab8-81e9-0041295dfbd7","active","c64a5c76-615a-4dfe-8def-e5bdefeb98dd","2026-10-08T14:56:31.265Z","\u002Fcontent\u002Fblog_posts\u002F16","default",true,"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgustavosorrentino\u002F",[31,35,39],{"languages_code":32,"title":33,"subtitle":19,"description":34},"pt-BR","Analytics de Revenue: como decodificar dados de vendas e CS para crescer","Descubra como combinar indicadores de performance (lagging e leading) com analytics de conversas para reduzir no‑show, acelerar o ciclo de vendas e evitar churn. Saiba como implementar o Analytics da MeetRox e transformar dados em crescimento de receita.",{"languages_code":36,"title":37,"subtitle":19,"description":38},"en-US","Revenue Analytics: how to decode sales and CS data to grow","Learn how to combine performance indicators (lagging and leading) with conversation analytics to reduce no-shows, speed up the sales cycle, and prevent churn. See how to implement MeetRox Analytics and turn data into revenue growth.",{"languages_code":40,"title":41,"subtitle":19,"description":42},"es-ES","Analytics de Revenue: cómo decodificar datos de ventas y CS para crecer","Descubre cómo combinar indicadores lagging y leading con analytics de conversaciones para reducir el no-show, acelerar el ciclo de ventas y evitar el churn. Aprende a implementar Analytics de MeetRox y transformar datos en crecimiento de ingresos.","",{"id":7},[9,10,11],"Gustavo Sorrentino","gustavo-sorrentino",{"slug":49,"published_at":50,"image":51,"tags":52,"status":12,"author":55,"blog_posts_translations":56,"translation":57,"localizedTitle":58,"localizedSubtitle":59,"excerpt":43,"cover_image":66,"tagList":67,"authorName":46,"authorSlug":47},"call-review-ia","2026-10-07T12:04:00","266748e2-20e4-4e4c-af25-e6f5d757b529",[9,53,54],"Coaching","Enablement",{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[57,60,63],{"languages_code":32,"title":58,"subtitle":19,"description":59},"Call Review: como transformar reuniões em resultados reais","Descubra o que é call review, por que essa prática é essencial para equipes de vendas e CS e como a IA ajuda a torná-la objetiva, escalável e focada no desenvolvimento do time.",{"languages_code":36,"title":61,"subtitle":19,"description":62},"Call Review: how to turn meetings into real results","Learn what call review is, why it's essential for sales and CS teams, and how AI helps make it objective, scalable, and focused on team development.",{"languages_code":40,"title":64,"subtitle":19,"description":65},"Call Review: cómo transformar reuniones en resultados reales","Descubre qué es el call review, por qué esta práctica es esencial para equipos de ventas y CS y cómo la IA ayuda a volverla objetiva, escalable y enfocada en el desarrollo del equipo.",{"id":51},[9,53,54],{"slug":69,"published_at":70,"image":71,"tags":72,"status":12,"author":76,"blog_posts_translations":77,"translation":78,"localizedTitle":79,"localizedSubtitle":80,"excerpt":43,"cover_image":87,"tagList":88,"authorName":46,"authorSlug":47},"case-asaas","2026-10-07T12:03:00","3c70a3fd-4ebb-48bc-89c2-c71dc7ed1cca",[73,74,75],"Casos de Sucesso","IA","Vendas",{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[78,81,84],{"languages_code":32,"title":79,"subtitle":19,"description":80},"Case de sucesso Asaas + MeetRox: inteligência artificial que transforma vendas","Veja como o Asaas usou a MeetRox para automatizar o CRM, melhorar a qualidade das reuniões e acelerar conversões com inteligência artificial.",{"languages_code":36,"title":82,"subtitle":19,"description":83},"Asaas + MeetRox customer story: artificial intelligence that transforms sales","See how Asaas used MeetRox to automate the CRM, improve meeting quality, and speed up conversions with AI.",{"languages_code":40,"title":85,"subtitle":19,"description":86},"Caso de éxito Asaas + MeetRox: inteligencia artificial que transforma las ventas","Mira cómo Asaas usó MeetRox para automatizar el CRM, mejorar la calidad de las reuniones y acelerar conversiones con inteligencia artificial.",{"id":71},[73,74,75],{"slug":90,"published_at":91,"image":92,"tags":93,"status":12,"author":94,"blog_posts_translations":95,"translation":96,"localizedTitle":97,"localizedSubtitle":98,"excerpt":43,"cover_image":105,"tagList":106,"authorName":46,"authorSlug":47},"case-wellhub","2026-10-07T12:02:00","9dd88c0d-4e3e-44bf-bd67-f401c86aa496",[73,74,75],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[96,99,102],{"languages_code":32,"title":97,"subtitle":19,"description":98},"Case de sucesso Wellhub + MeetRox","Como a Wellhub usa a MeetRox no dia a dia do time de receita.",{"languages_code":36,"title":100,"subtitle":19,"description":101},"Wellhub + MeetRox customer story","How Wellhub uses MeetRox day to day across its revenue team.",{"languages_code":40,"title":103,"subtitle":19,"description":104},"Caso de éxito Wellhub + MeetRox","Cómo Wellhub usa MeetRox en el día a día del equipo de revenue.",{"id":92},[73,74,75],{"slug":108,"published_at":109,"image":110,"tags":111,"status":12,"author":112,"blog_posts_translations":113,"translation":114,"localizedTitle":115,"localizedSubtitle":116,"excerpt":43,"cover_image":123,"tagList":124,"authorName":46,"authorSlug":47},"case-qive","2026-10-07T12:01:00","f955ae93-be98-41db-aa46-128ba50466b4",[73,74,75],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[114,117,120],{"languages_code":32,"title":115,"subtitle":19,"description":116},"Case de sucesso Qive + MeetRox","Como a Qive usa a MeetRox no dia a dia do time de receita.",{"languages_code":36,"title":118,"subtitle":19,"description":119},"Qive + MeetRox customer story","How Qive uses MeetRox day to day across its revenue team.",{"languages_code":40,"title":121,"subtitle":19,"description":122},"Caso de éxito Qive + MeetRox","Cómo Qive usa MeetRox en el día a día del equipo de revenue.",{"id":110},[73,74,75],{"slug":126,"published_at":127,"image":128,"tags":129,"status":12,"author":130,"blog_posts_translations":131,"translation":132,"localizedTitle":133,"localizedSubtitle":134,"excerpt":43,"cover_image":141,"tagList":142,"authorName":46,"authorSlug":47},"case-logcomex","2026-10-07T12:00:00","2eec3dd3-476d-45e3-b7eb-964f6c02a857",[73,74,75],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[132,135,138],{"languages_code":32,"title":133,"subtitle":19,"description":134},"Case de sucesso LogComex + MeetRox","Como a LogComex usa a MeetRox no dia a dia do time de receita.",{"languages_code":36,"title":136,"subtitle":19,"description":137},"LogComex + MeetRox customer story","How LogComex uses MeetRox day to day across its revenue team.",{"languages_code":40,"title":139,"subtitle":19,"description":140},"Caso de éxito LogComex + MeetRox","Cómo LogComex usa MeetRox en el día a día del equipo de revenue.",{"id":128},[73,74,75],{"slug":144,"published_at":145,"image":146,"tags":147,"status":12,"author":150,"blog_posts_translations":158,"translation":159,"localizedTitle":160,"localizedSubtitle":161,"excerpt":43,"cover_image":168,"tagList":169,"authorName":170,"authorSlug":171},"masterclass-revops-summit-ciencia-do-sim","2026-10-02T12:00:00","867bcc4a-2d3e-421c-ad2d-89718f1d9886",[148,149,75],"Eventos","Pesquisas",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},"1a8383ce-2523-49c0-9e90-184433ef3995","Chris","Cornehl","CEO da MeetRox ","Chris Cornehl é CEO da MeetRox, plataforma que automatiza o preenchimento do CRM e avalia a qualidade de pitches em escala a partir de video calls. Com 14 anos de experiência liderando times de revenue, é empreendedor desde 2012. Fundou a maior empresa de transcrição de áudio do Brasil, criou uma software house vendida em 2018 e acumulou sólida experiência em vendas, tecnologia e liderança, trajetória que deu origem à MeetRox.","4ddfccca-d9cf-4231-9aaf-ead27eda6316","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fchriscornehl\u002F",[159,162,165],{"languages_code":32,"title":160,"subtitle":19,"description":161},"A Ciência por Trás do 'Sim': o que milhares de horas de reuniões revelam sobre o vendedor brasileiro","Masterclass MeetRox no RevOps Summit, das 12:40 às 13:20. Os resultados de uma pesquisa inédita com milhares de horas de reuniões reais de vendas no Brasil.",{"languages_code":36,"title":163,"subtitle":19,"description":164},"The Science Behind the 'Yes': what thousands of hours of meetings reveal about Brazilian sellers","MeetRox Masterclass at RevOps Summit, 12:40 to 1:20 p.m. The results of first-of-its-kind research on thousands of hours of real sales meetings in Brazil.",{"languages_code":40,"title":166,"subtitle":19,"description":167},"La ciencia detrás del 'sí': lo que miles de horas de reuniones revelan sobre el vendedor brasileño","Masterclass MeetRox en el RevOps Summit, de 12:40 a 13:20. Los resultados de una investigación inédita con miles de horas de reuniones reales de ventas en Brasil.",{"id":146},[148,149,75],"Chris Cornehl","chris-cornehl",{"slug":173,"published_at":174,"image":175,"tags":176,"status":12,"author":179,"blog_posts_translations":180,"translation":181,"localizedTitle":182,"localizedSubtitle":183,"excerpt":43,"cover_image":190,"tagList":191,"authorName":170,"authorSlug":171},"webinar-build-vs-buy","2026-09-29T12:00:00","177345a8-11bb-46e6-9b86-c838d060e8e0",[177,178,11],"Webinars","Ferramentas",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[181,184,187],{"languages_code":32,"title":182,"subtitle":19,"description":183},"Webinar Build vs. Buy: construir ficou fácil. E manter?","Com IA, construir soluções internas ficou muito mais rápido. Mas colocar algo de pé é só uma parte da conta. No dia 6 de outubro, às 9h, discutimos quando faz sentido construir, comprar ou combinar os dois caminhos.",{"languages_code":36,"title":185,"subtitle":19,"description":186},"Build vs. Buy webinar: building got easy. What about maintaining?","With AI, building internal solutions got much faster. But getting something up and running is only part of the equation. On October 6 at 9 a.m., we discuss when it makes sense to build, buy, or combine both.",{"languages_code":40,"title":188,"subtitle":19,"description":189},"Webinar Build vs. Buy: construir se volvió fácil. ¿Y mantener?","Con IA, construir soluciones internas se volvió mucho más rápido. Pero poner algo en marcha es solo una parte de la cuenta. El 6 de octubre, a las 9 h, discutimos cuándo tiene sentido construir, comprar o combinar los dos caminos.",{"id":175},[177,178,11],{"slug":193,"published_at":194,"image":195,"tags":196,"status":12,"author":199,"blog_posts_translations":200,"translation":201,"localizedTitle":202,"localizedSubtitle":203,"excerpt":43,"cover_image":210,"tagList":211,"authorName":170,"authorSlug":171},"google-for-startups-accelerator","2026-09-25T12:00:00","b3ca9779-1567-4fde-aae4-48b8c3531f25",[197,198,75],"Empresa","Anúncios",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[201,204,207],{"languages_code":32,"title":202,"subtitle":19,"description":203},"Concluímos o Google for Startups Accelerator: Brasil","Foram nove semanas de aprendizado, trocas e provocações. A MeetRox foi uma das 10 empresas aceleradas e graduadas na turma de 2026 no Brasil.",{"languages_code":36,"title":205,"subtitle":19,"description":206},"We graduated from Google for Startups Accelerator: Brazil","Nine weeks of learning, exchanges, and challenging conversations. MeetRox was one of 10 companies accelerated and graduated in Brazil's class of 2026.",{"languages_code":40,"title":208,"subtitle":19,"description":209},"Concluimos Google for Startups Accelerator: Brasil","Fueron nueve semanas de aprendizaje, intercambios y provocaciones. MeetRox fue una de las 10 empresas aceleradas y graduadas en la generación 2026 en Brasil.",{"id":195},[197,198,75],{"slug":213,"published_at":214,"image":215,"tags":216,"status":12,"author":217,"blog_posts_translations":218,"translation":219,"localizedTitle":220,"localizedSubtitle":221,"excerpt":43,"cover_image":228,"tagList":229,"authorName":170,"authorSlug":171},"jantar-jacco-van-der-kooij","2026-09-18T12:00:00","23fea49b-1612-4be5-a979-c209f0bed73c",[148,10,11],{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[219,222,225],{"languages_code":32,"title":220,"subtitle":19,"description":221},"Cinco dias com Jacco van der Kooij: o que aprendemos sobre arquitetura de receita","Cinco encontros em cinco dias com o fundador da Winning by Design, incluindo um jantar na MeetRox. Três ideias que ficaram sobre métricas, ciclo de vendas e o que o cliente realmente disse.",{"languages_code":36,"title":223,"subtitle":19,"description":224},"Five days with Jacco van der Kooij: what we learned about revenue architecture","Five gatherings in five days with the founder of Winning by Design, including a dinner at MeetRox. Three ideas that stuck with us about metrics, the sales cycle, and what the customer actually said.",{"languages_code":40,"title":226,"subtitle":19,"description":227},"Cinco días con Jacco van der Kooij: lo que aprendimos sobre arquitectura de revenue","Cinco encuentros en cinco días con el fundador de Winning by Design, incluida una cena en MeetRox. Tres ideas que quedaron sobre métricas, ciclo de ventas y lo que el cliente realmente dijo.",{"id":215},[148,10,11],{"slug":231,"published_at":232,"image":233,"tags":234,"status":12,"author":235,"blog_posts_translations":236,"translation":237,"localizedTitle":238,"localizedSubtitle":239,"excerpt":43,"cover_image":246,"tagList":247,"authorName":170,"authorSlug":171},"launch-rox-2026","2026-08-12T12:00:00","93c8cdc2-bf74-44a3-9839-e59c13cab9d6",[148,198,75],{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[237,240,243],{"languages_code":32,"title":238,"subtitle":19,"description":239},"Launch Rox 2026: as operações de receita ganharam um sistema nervoso","No dia 11 de agosto, o Cubo Itaú recebeu centenas de lideranças de Revenue para a segunda edição do Launch Rox. Um raio-x de como dados, agentes e times passam a operar como um só organismo.",{"languages_code":36,"title":241,"subtitle":19,"description":242},"Launch Rox 2026: revenue operations just got a nervous system","On August 11, Cubo Itaú hosted hundreds of Revenue leaders for the second edition of Launch Rox. An X-ray of how data, agents, and teams are starting to operate as a single organism.",{"languages_code":40,"title":244,"subtitle":19,"description":245},"Launch Rox 2026: las operaciones comerciales ganaron un sistema nervioso","El 11 de agosto, Cubo Itaú recibió a cientos de líderes de Revenue para la segunda edición de Launch Rox. Una radiografía de cómo datos, agentes y equipos pasan a operar como un solo organismo.",{"id":233},[148,198,75],{"slug":249,"published_at":250,"image":251,"tags":252,"status":12,"author":253,"blog_posts_translations":254,"translation":255,"localizedTitle":256,"localizedSubtitle":257,"excerpt":43,"cover_image":264,"tagList":265,"authorName":170,"authorSlug":171},"meetup-rox-cortex-ia-eficiencia-vendas","2026-06-16T12:00:00","43e20d0a-a2d4-4fd8-9cc7-4bfe8217a217",[148,74,75],{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[255,258,261],{"languages_code":32,"title":256,"subtitle":19,"description":257},"Da prospecção ao fechamento: como a IA aumenta a eficiência em vendas","Um café da manhã exclusivo entre MeetRox e Cortex para reunir lideranças que estão redesenhando a forma de vender com apoio de IA, dados e Inteligência de Go To Market.",{"languages_code":36,"title":259,"subtitle":19,"description":260},"From prospecting to closing: how AI drives sales efficiency","An exclusive breakfast from MeetRox and Cortex bringing together leaders who are redesigning how they sell with AI, data, and Go-To-Market Intelligence.",{"languages_code":40,"title":262,"subtitle":19,"description":263},"De la prospección al cierre: cómo la IA aumenta la eficiencia en ventas","Un desayuno exclusivo entre MeetRox y Cortex para reunir a líderes que están rediseñando la forma de vender con apoyo de IA, datos e Inteligencia de Go-To-Market.",{"id":251},[148,74,75],{"slug":267,"published_at":268,"image":269,"tags":270,"status":12,"author":273,"blog_posts_translations":274,"translation":275,"localizedTitle":276,"localizedSubtitle":277,"excerpt":43,"cover_image":284,"tagList":285,"authorName":170,"authorSlug":171},"meetup-rox-happy-hour","2026-03-05T12:00:00","bf7111ad-6186-4107-9da1-7678ce8a0759",[148,271,272],"Liderança","Customer Success",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[275,278,281],{"languages_code":32,"title":276,"subtitle":19,"description":277},"MeetUp Rox, edição happy hour: conexões estratégicas que movimentam Revenue","Um encontro exclusivo para líderes de Vendas, Customer Success e Revenue que valorizam conexões estratégicas e boas conversas.",{"languages_code":36,"title":279,"subtitle":19,"description":280},"MeetUp Rox, happy hour edition: strategic connections that move Revenue","An exclusive gathering for Sales, Customer Success, and Revenue leaders who value strategic connections and great conversations.",{"languages_code":40,"title":282,"subtitle":19,"description":283},"MeetUp Rox, edición happy hour: conexiones estratégicas que mueven Revenue","Un encuentro exclusivo para líderes de Ventas, Customer Success y Revenue que valoran las conexiones estratégicas y las buenas conversaciones.",{"id":269},[148,271,272],{"slug":287,"published_at":288,"image":289,"tags":290,"status":12,"author":291,"blog_posts_translations":292,"translation":293,"localizedTitle":294,"localizedSubtitle":295,"excerpt":43,"cover_image":302,"tagList":303,"authorName":46,"authorSlug":47},"scorecards-vendas-ai","2026-01-12T12:01:00","ada77338-cfa0-4358-a91c-dffe3fb26035",[9,53,54],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[293,296,299],{"languages_code":32,"title":294,"subtitle":19,"description":295},"Scorecards de Vendas: como criar e analisar com IA","Aprenda como usar scorecards com IA para avaliar reuniões, treinar equipes e impulsionar resultados comerciais.",{"languages_code":36,"title":297,"subtitle":19,"description":298},"Sales Scorecards: how to build and analyze them with AI","Learn how to use AI scorecards to evaluate meetings, train teams, and drive sales results.",{"languages_code":40,"title":300,"subtitle":19,"description":301},"Scorecards de ventas: cómo crearlos y analizarlos con IA","Aprende a usar scorecards con IA para evaluar reuniones, entrenar equipos e impulsar resultados comerciales.",{"id":289},[9,53,54],{"slug":305,"published_at":306,"image":307,"tags":308,"status":12,"author":309,"blog_posts_translations":310,"translation":311,"localizedTitle":312,"localizedSubtitle":313,"excerpt":43,"cover_image":320,"tagList":321,"authorName":46,"authorSlug":47},"engenharia-de-prompt-ia-vendas-cs","2026-01-12T12:00:00","a3ee7aea-6186-45ff-9c3c-9f6ca8870c3f",[9,74,272],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[311,314,317],{"languages_code":32,"title":312,"subtitle":19,"description":313},"Engenharia de prompt: como extrair o máximo da IA para vendas e CS","Saiba o que é engenharia de prompt e por que ela se tornou essencial para equipes de vendas e customer success. Descubra boas práticas para estruturar prompts, melhorar a qualidade das respostas e acelerar análises, propostas e previsões com IA.",{"languages_code":36,"title":315,"subtitle":19,"description":316},"Prompt engineering: how to get the most out of AI for sales and CS","Learn what prompt engineering is and why it's become essential for sales and customer success teams. Discover best practices for structuring prompts, improving answer quality, and speeding up analysis, proposals, and forecasts with AI.",{"languages_code":40,"title":318,"subtitle":19,"description":319},"Ingeniería de prompts: cómo aprovechar al máximo la IA en ventas y CS","Descubre qué es la ingeniería de prompts y por qué es esencial para los equipos de ventas y customer success. Conoce buenas prácticas para estructurar prompts, mejorar la calidad de las respuestas y acelerar análisis, propuestas y pronósticos con IA.",{"id":307},[9,74,272],{"slug":323,"published_at":324,"image":325,"tags":326,"status":12,"author":328,"blog_posts_translations":329,"translation":330,"localizedTitle":331,"localizedSubtitle":332,"excerpt":43,"cover_image":339,"tagList":340,"authorName":170,"authorSlug":171},"meetup-rox-fabrica-receita-recorrente","2025-10-29T12:00:00","1f945644-248c-4d01-a632-4cfeaf143b35",[148,327,11],"Processos",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[330,333,336],{"languages_code":32,"title":331,"subtitle":19,"description":332},"Meetup Rox: IA e processos para revolucionar o time de receita","Um encontro gratuito e exclusivo para c-level e alta liderança de leads, clientes e parceiros da MeetRox, Winning by Design, Oracle, Driva e Salt Code.",{"languages_code":36,"title":334,"subtitle":19,"description":335},"Meetup Rox: AI and processes to transform your revenue team","A free, exclusive event for C-level and senior leaders among the leads, customers, and partners of MeetRox, Winning by Design, Oracle, Driva, and Salt Code.",{"languages_code":40,"title":337,"subtitle":19,"description":338},"Meetup Rox: IA y procesos para revolucionar el equipo de revenue","Un encuentro gratuito y exclusivo para c-level y alta dirección de leads, clientes y socios de MeetRox, Winning by Design, Oracle, Driva y Salt Code.",{"id":325},[148,327,11],{"data":342},[343],{"slug":213,"published_at":214,"image":215,"author":344,"blog_posts_translations":345},{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[346,350,353],{"id":347,"blog_posts_id":348,"languages_code":32,"title":220,"subtitle":19,"content":349,"description":221},37,23,"\u003Cdiv style=\"position:relative;margin:12px 0 8px;padding:2px;border-radius:26px;background:linear-gradient(100deg,#FF7AA4 0%,#8E6BD0 30%,#5B9BC0 55%,#2BC48A 75%,#8E6BD0 100%);box-shadow:0 24px 60px -30px rgba(107,74,158,.45),0 0 0 6px rgba(232,51,109,.04)\">\u003Cdiv style=\"position:relative;overflow:hidden;border-radius:24px;padding:clamp(22px,3vw,32px) clamp(22px,3vw,36px);background:radial-gradient(60% 80% at 100% 0%,rgba(142,107,208,.12) 0%,rgba(142,107,208,0) 70%),radial-gradient(50% 70% at 0% 100%,rgba(91,155,192,.10) 0%,rgba(91,155,192,0) 70%),radial-gradient(40% 60% at 100% 100%,rgba(255,122,164,.12) 0%,rgba(255,122,164,0) 70%),#fff;display:flex;flex-direction:column;gap:20px\">\u003Cdiv style=\"display:flex;align-items:center;gap:14px\">\u003Cspan style=\"flex:none;width:44px;height:44px;border-radius:999px;background:linear-gradient(135deg,#FCE8EF 0%,#EDE6F8 100%);box-shadow:inset 0 0 0 1px rgba(142,107,208,.2);display:flex;align-items:center;justify-content:center\">\u003Csvg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" style=\"width:22px;height:22px\">\u003Cdefs>\u003ClinearGradient id=\"aisg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\u003Cstop offset=\"0\" stop-color=\"#FF7AA4\">\u003C\u002Fstop>\u003Cstop offset=\"1\" stop-color=\"#8E6BD0\">\u003C\u002Fstop>\u003C\u002FlinearGradient>\u003C\u002Fdefs>\u003Cpath fill=\"url(#aisg)\" d=\"M10 3C10.6 8.4 13.6 11.4 19 12C13.6 12.6 10.6 15.6 10 21C9.4 15.6 6.4 12.6 1 12C6.4 11.4 9.4 8.4 10 3Z\">\u003C\u002Fpath>\u003Cpath fill=\"#8E6BD0\" d=\"M19 1.5C19.25 3.6 20.4 4.75 22.5 5C20.4 5.25 19.25 6.4 19 8.5C18.75 6.4 17.6 5.25 15.5 5C17.6 4.75 18.75 3.6 19 1.5Z\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fspan>\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:clamp(22px,2.2vw,26px);font-weight:600;letter-spacing:-.025em;background:linear-gradient(90deg,#C4245A 0%,#6B4A9E 100%);-webkit-background-clip:text;background-clip:text;color:transparent\">Resumo da IA\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;flex-direction:column;gap:14px\">\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Em cinco dias de encontros com Jacco van der Kooij, incluindo um jantar na MeetRox, ele trocou o Q&A tradicional por conversas em cada mesa.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Três ideias se destacaram: o sistema fala por meio das métricas, o ciclo de vendas é feito dos intervalos entre as reuniões e o que o cliente disse não é o que o vendedor lembra.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">A gravação é o registro mais fiel do que importa para o cliente, e foi por isso que a MeetRox foi construída.\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\nDurante uma semana, o time da MeetRox esteve com Jacco van der Kooij, fundador da Winning by Design, todos os dias.\n\nCinco salas em cinco dias: o jantar de pré-lançamento do Impact Summit, o Cortex Summit, o Impact Summit, o nosso jantar na MeetRox e um café da manhã na XP que virou uma aula.\n\nO melhor momento não estava em nenhuma agenda. No nosso jantar, depois de falar sobre IA e arquitetura de receita, o próximo passo óbvio seria um Q&A. Em vez disso, ele sentou em cada mesa e conversou com cada grupo.\n\n\u003Cfigure style=\"margin:8px 0;display:flex;flex-direction:column;gap:10px\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002Fad230bf1-bfe5-4e4b-996e-bbecfea48fe2\" alt=\"Jacco van der Kooij fala sobre IA e arquitetura de receita no jantar da MeetRox\" style=\"width:100%;height:auto;display:block;margin:0;border-radius:20px;box-shadow:0 24px 50px -34px rgba(43,20,70,.45)\">\u003Cfigcaption style=\"margin:0;font-size:14px;line-height:1.5;color:#71717E\">Jacco van der Kooij fala sobre IA e arquitetura de receita no jantar da MeetRox\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\nTrês ideias ficaram com a gente.\n\n## Seu sistema está falando com você. Você está ouvindo?\n\nA partir de certo tamanho, a operação se comunica por meio de métricas. Ele mostrou um gráfico real de uma empresa faturando US$ 1,14 bilhão em que a taxa de crescimento ainda parecia sustentável, enquanto a segunda derivada mostrava que o efeito composto tinha parado oito trimestres antes. Ninguém tinha percebido. O CEO saiu três meses depois.\n\n## O ciclo de vendas é feito dos intervalos, não das reuniões\n\nCinco reuniões ao longo de 90 dias significam cerca de 22 dias de silêncio entre cada uma. Tire uma reunião e você tira 22 dias. E, na maioria das vezes, é o vendedor que atrasa o ciclo, não o cliente. Fazemos reuniões porque não extraímos o suficiente da anterior.\n\n## O que o cliente disse não é o que o vendedor lembra\n\nUm cliente lista cinco dores. O vendedor guarda a terceira e a quarta, porque são as que ele sabe resolver. Três semanas depois, é só isso que sobrevive, e é isso que chega ao CRM. A gravação é o registro mais fiel do que realmente importa para o cliente. Tudo depois dela é uma cópia com perdas.\n\n> “A gravação é o registro mais fiel do que realmente importa para o cliente. Tudo depois dela é uma cópia com perdas.”\n\nEssa última é o motivo pelo qual a MeetRox foi construída. Ouvi-lo chegar a essa conclusão por um caminho completamente diferente valeu a semana inteira.\n\n\u003Cfigure style=\"margin:8px 0;display:flex;flex-direction:column;gap:10px\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002F27c8263c-978e-45cb-97e7-0c192ee63ebe\" alt=\"Em vez de um Q&A, Jacco sentou em cada mesa para conversar com os convidados\" style=\"width:100%;height:auto;display:block;margin:0;border-radius:20px;box-shadow:0 24px 50px -34px rgba(43,20,70,.45)\">\u003Cfigcaption style=\"margin:0;font-size:14px;line-height:1.5;color:#71717E\">Em vez de um Q&A, Jacco sentou em cada mesa para conversar com os convidados\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n## O que não aparece nos livros\n\nEle também contou para uma sala como a IA canibalizou parte do próprio negócio dele há dois anos. Em público, sem enfeite. Depois apontou para Chris Cornehl, CEO da MeetRox, e disse a todos que tentassem copiar o Chris para dentro do produto deles, e que não seria fácil. Ainda não sabemos se foi um elogio ou um desafio.\n\nEle é uma das pessoas mais técnicas em receita que já conhecemos, e uma das menos interessadas em parecer técnico. É engraçado. Segurou o microfone até o braço doer e continuou. Encerrou uma sessão dizendo a uma sala de founders que os amava e, na manhã seguinte, voou para Estocolmo.\n\nE é humilde de um jeito que muda o comportamento da sala. As pessoas param de se exibir e começam a fazer perguntas de verdade.\n\n\u003Cfigure style=\"margin:8px 0;display:flex;flex-direction:column;gap:10px\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002Fb45710f7-8ecd-42dc-81b0-bebf34e93eae\" alt=\"Convidados e time da MeetRox no jantar com Jacco van der Kooij\" style=\"width:100%;height:auto;display:block;margin:0;border-radius:20px;box-shadow:0 24px 50px -34px rgba(43,20,70,.45)\">\u003Cfigcaption style=\"margin:0;font-size:14px;line-height:1.5;color:#71717E\">Convidados e time da MeetRox no jantar com Jacco van der Kooij\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n## Agradecimentos\n\nObrigado, Jacco, por uma semana de generosidade fora do comum.\n\nObrigado, Renata Centurión. Nada disso acontece sem ela. Ela abriu as portas e tem sido nossa parceira para aproximar a Winning by Design dos times de receita no Brasil.\n\nE obrigado a todos que dividiram a mesa com a gente.\n",{"id":351,"blog_posts_id":348,"languages_code":36,"title":223,"subtitle":19,"content":352,"description":224},38,"\u003Cdiv style=\"position:relative;margin:12px 0 8px;padding:2px;border-radius:26px;background:linear-gradient(100deg,#FF7AA4 0%,#8E6BD0 30%,#5B9BC0 55%,#2BC48A 75%,#8E6BD0 100%);box-shadow:0 24px 60px -30px rgba(107,74,158,.45),0 0 0 6px rgba(232,51,109,.04)\">\u003Cdiv style=\"position:relative;overflow:hidden;border-radius:24px;padding:clamp(22px,3vw,32px) clamp(22px,3vw,36px);background:radial-gradient(60% 80% at 100% 0%,rgba(142,107,208,.12) 0%,rgba(142,107,208,0) 70%),radial-gradient(50% 70% at 0% 100%,rgba(91,155,192,.10) 0%,rgba(91,155,192,0) 70%),radial-gradient(40% 60% at 100% 100%,rgba(255,122,164,.12) 0%,rgba(255,122,164,0) 70%),#fff;display:flex;flex-direction:column;gap:20px\">\u003Cdiv style=\"display:flex;align-items:center;gap:14px\">\u003Cspan style=\"flex:none;width:44px;height:44px;border-radius:999px;background:linear-gradient(135deg,#FCE8EF 0%,#EDE6F8 100%);box-shadow:inset 0 0 0 1px rgba(142,107,208,.2);display:flex;align-items:center;justify-content:center\">\u003Csvg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" style=\"width:22px;height:22px\">\u003Cdefs>\u003ClinearGradient id=\"aisg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\u003Cstop offset=\"0\" stop-color=\"#FF7AA4\">\u003C\u002Fstop>\u003Cstop offset=\"1\" stop-color=\"#8E6BD0\">\u003C\u002Fstop>\u003C\u002FlinearGradient>\u003C\u002Fdefs>\u003Cpath fill=\"url(#aisg)\" d=\"M10 3C10.6 8.4 13.6 11.4 19 12C13.6 12.6 10.6 15.6 10 21C9.4 15.6 6.4 12.6 1 12C6.4 11.4 9.4 8.4 10 3Z\">\u003C\u002Fpath>\u003Cpath fill=\"#8E6BD0\" d=\"M19 1.5C19.25 3.6 20.4 4.75 22.5 5C20.4 5.25 19.25 6.4 19 8.5C18.75 6.4 17.6 5.25 15.5 5C17.6 4.75 18.75 3.6 19 1.5Z\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fspan>\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:clamp(22px,2.2vw,26px);font-weight:600;letter-spacing:-.025em;background:linear-gradient(90deg,#C4245A 0%,#6B4A9E 100%);-webkit-background-clip:text;background-clip:text;color:transparent\">AI Summary\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;flex-direction:column;gap:14px\">\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Over five days with Jacco van der Kooij, including a dinner at MeetRox, he swapped the traditional Q&A for conversations at every table.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Three ideas stood out: the system speaks through metrics, the sales cycle is made of the gaps between meetings, and what the customer said isn't what the rep remembers.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">The recording is the most faithful record of what matters to the customer, and that's why MeetRox was built.\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\nFor a week, the MeetRox team spent every day with Jacco van der Kooij, founder of Winning by Design.\n\nFive rooms in five days: the Impact Summit pre-launch dinner, Cortex Summit, Impact Summit, our dinner at MeetRox, and a breakfast at XP that turned into a masterclass.\n\nThe best moment wasn't on any agenda. At our dinner, after talking about AI and revenue architecture, the obvious next step would have been a Q&A. Instead, he sat down at every table and talked with each group.\n\n\u003Cfigure style=\"margin:8px 0;display:flex;flex-direction:column;gap:10px\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002Fad230bf1-bfe5-4e4b-996e-bbecfea48fe2\" alt=\"Jacco van der Kooij talks about AI and revenue architecture at the MeetRox dinner\" style=\"width:100%;height:auto;display:block;margin:0;border-radius:20px;box-shadow:0 24px 50px -34px rgba(43,20,70,.45)\">\u003Cfigcaption style=\"margin:0;font-size:14px;line-height:1.5;color:#71717E\">Jacco van der Kooij talks about AI and revenue architecture at the MeetRox dinner\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\nThree ideas stuck with us.\n\n## Your system is talking to you. Are you listening?\n\nBeyond a certain size, the operation communicates through metrics. He showed a real chart from a company doing US$1.14 billion in revenue where the growth rate still looked sustainable, while the second derivative showed compounding had stopped eight quarters earlier. Nobody had noticed. The CEO left three months later.\n\n## The sales cycle is made of the gaps, not the meetings\n\nFive meetings over 90 days means about 22 days of silence between each one. Cut one meeting and you cut 22 days. And most of the time, it's the rep who slows the cycle down, not the customer. We hold meetings because we didn't get enough out of the last one.\n\n## What the customer said isn't what the rep remembers\n\nA customer lists five pain points. The rep holds on to the third and fourth, because those are the ones they know how to solve. Three weeks later, that's all that survives, and that's what makes it into the CRM. The recording is the most faithful record of what really matters to the customer. Everything after it is a lossy copy.\n\n> “The recording is the most faithful record of what really matters to the customer. Everything after it is a lossy copy.”\n\nThat last one is the reason MeetRox was built. Hearing him reach that conclusion by a completely different path was worth the whole week.\n\n\u003Cfigure style=\"margin:8px 0;display:flex;flex-direction:column;gap:10px\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002F27c8263c-978e-45cb-97e7-0c192ee63ebe\" alt=\"Instead of a Q&A, Jacco sat down at every table to talk with the guests\" style=\"width:100%;height:auto;display:block;margin:0;border-radius:20px;box-shadow:0 24px 50px -34px rgba(43,20,70,.45)\">\u003Cfigcaption style=\"margin:0;font-size:14px;line-height:1.5;color:#71717E\">Instead of a Q&A, Jacco sat down at every table to talk with the guests\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n## What you won't find in books\n\nHe also told a room how AI cannibalized part of his own business two years ago. In public, no sugarcoating. Then he pointed to Chris Cornehl, MeetRox's CEO, and told everyone to try copying Chris into their product, and that it wouldn't be easy. We still don't know if it was a compliment or a challenge.\n\nHe's one of the most technical people in revenue we've ever met, and one of the least interested in looking technical. He's funny. He held the mic until his arm hurt and kept going. He ended one session by telling a room of founders he loved them, and the next morning flew to Stockholm.\n\nAnd he's humble in a way that changes the room's behavior. People stop showing off and start asking real questions.\n\n\u003Cfigure style=\"margin:8px 0;display:flex;flex-direction:column;gap:10px\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002Fb45710f7-8ecd-42dc-81b0-bebf34e93eae\" alt=\"Guests and the MeetRox team at the dinner with Jacco van der Kooij\" style=\"width:100%;height:auto;display:block;margin:0;border-radius:20px;box-shadow:0 24px 50px -34px rgba(43,20,70,.45)\">\u003Cfigcaption style=\"margin:0;font-size:14px;line-height:1.5;color:#71717E\">Guests and the MeetRox team at the dinner with Jacco van der Kooij\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n## Thank you\n\nThank you, Jacco, for a week of extraordinary generosity.\n\nThank you, Renata Centurión. None of this happens without her. She opened the doors and has been our partner in bringing Winning by Design closer to revenue teams in Brazil.\n\nAnd thanks to everyone who shared the table with us.\n",{"id":354,"blog_posts_id":348,"languages_code":40,"title":226,"subtitle":19,"content":355,"description":227},39,"\u003Cdiv style=\"position:relative;margin:12px 0 8px;padding:2px;border-radius:26px;background:linear-gradient(100deg,#FF7AA4 0%,#8E6BD0 30%,#5B9BC0 55%,#2BC48A 75%,#8E6BD0 100%);box-shadow:0 24px 60px -30px rgba(107,74,158,.45),0 0 0 6px rgba(232,51,109,.04)\">\u003Cdiv style=\"position:relative;overflow:hidden;border-radius:24px;padding:clamp(22px,3vw,32px) clamp(22px,3vw,36px);background:radial-gradient(60% 80% at 100% 0%,rgba(142,107,208,.12) 0%,rgba(142,107,208,0) 70%),radial-gradient(50% 70% at 0% 100%,rgba(91,155,192,.10) 0%,rgba(91,155,192,0) 70%),radial-gradient(40% 60% at 100% 100%,rgba(255,122,164,.12) 0%,rgba(255,122,164,0) 70%),#fff;display:flex;flex-direction:column;gap:20px\">\u003Cdiv style=\"display:flex;align-items:center;gap:14px\">\u003Cspan style=\"flex:none;width:44px;height:44px;border-radius:999px;background:linear-gradient(135deg,#FCE8EF 0%,#EDE6F8 100%);box-shadow:inset 0 0 0 1px rgba(142,107,208,.2);display:flex;align-items:center;justify-content:center\">\u003Csvg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" style=\"width:22px;height:22px\">\u003Cdefs>\u003ClinearGradient id=\"aisg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\u003Cstop offset=\"0\" stop-color=\"#FF7AA4\">\u003C\u002Fstop>\u003Cstop offset=\"1\" stop-color=\"#8E6BD0\">\u003C\u002Fstop>\u003C\u002FlinearGradient>\u003C\u002Fdefs>\u003Cpath fill=\"url(#aisg)\" d=\"M10 3C10.6 8.4 13.6 11.4 19 12C13.6 12.6 10.6 15.6 10 21C9.4 15.6 6.4 12.6 1 12C6.4 11.4 9.4 8.4 10 3Z\">\u003C\u002Fpath>\u003Cpath fill=\"#8E6BD0\" d=\"M19 1.5C19.25 3.6 20.4 4.75 22.5 5C20.4 5.25 19.25 6.4 19 8.5C18.75 6.4 17.6 5.25 15.5 5C17.6 4.75 18.75 3.6 19 1.5Z\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fspan>\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:clamp(22px,2.2vw,26px);font-weight:600;letter-spacing:-.025em;background:linear-gradient(90deg,#C4245A 0%,#6B4A9E 100%);-webkit-background-clip:text;background-clip:text;color:transparent\">Resumen de IA\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;flex-direction:column;gap:14px\">\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">En cinco días de encuentros con Jacco van der Kooij, incluida una cena en MeetRox, cambió el Q&A tradicional por conversaciones en cada mesa.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Se destacaron tres ideas: el sistema habla a través de las métricas, el ciclo de ventas está hecho de los intervalos entre reuniones y lo que dijo el cliente no es lo que recuerda el vendedor.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">La grabación es el registro más fiel de lo que le importa al cliente, y por eso se construyó MeetRox.\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\nDurante una semana, el equipo de MeetRox estuvo todos los días con Jacco van der Kooij, fundador de Winning by Design.\n\nCinco salas en cinco días: la cena de prelanzamiento del Impact Summit, el Cortex Summit, el Impact Summit, nuestra cena en MeetRox y un desayuno en XP que se convirtió en una clase.\n\nEl mejor momento no estaba en ninguna agenda. En nuestra cena, después de hablar sobre IA y arquitectura de revenue, el siguiente paso obvio sería un Q&A. En cambio, se sentó en cada mesa y conversó con cada grupo.\n\n\u003Cfigure style=\"margin:8px 0;display:flex;flex-direction:column;gap:10px\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002Fad230bf1-bfe5-4e4b-996e-bbecfea48fe2\" alt=\"Jacco van der Kooij habla sobre IA y arquitectura de revenue en la cena de MeetRox\" style=\"width:100%;height:auto;display:block;margin:0;border-radius:20px;box-shadow:0 24px 50px -34px rgba(43,20,70,.45)\">\u003Cfigcaption style=\"margin:0;font-size:14px;line-height:1.5;color:#71717E\">Jacco van der Kooij habla sobre IA y arquitectura de revenue en la cena de MeetRox\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\nTres ideas se quedaron con nosotros.\n\n## Tu sistema te está hablando. ¿Lo estás escuchando?\n\nA partir de cierto tamaño, la operación se comunica a través de métricas. Mostró un gráfico real de una empresa que facturaba US$ 1.140 millones en el que la tasa de crecimiento todavía parecía sostenible, mientras la segunda derivada mostraba que el efecto compuesto se había detenido ocho trimestres antes. Nadie lo había notado. El CEO salió tres meses después.\n\n## El ciclo de ventas está hecho de los intervalos, no de las reuniones\n\nCinco reuniones a lo largo de 90 días significan cerca de 22 días de silencio entre cada una. Quita una reunión y quitas 22 días. Y, la mayoría de las veces, es el vendedor quien atrasa el ciclo, no el cliente. Hacemos reuniones porque no extrajimos lo suficiente de la anterior.\n\n## Lo que dijo el cliente no es lo que recuerda el vendedor\n\nUn cliente enumera cinco dolores. El vendedor se queda con el tercero y el cuarto, porque son los que sabe resolver. Tres semanas después, es lo único que sobrevive, y es lo que llega al CRM. La grabación es el registro más fiel de lo que realmente le importa al cliente. Todo lo que viene después es una copia con pérdidas.\n\n> “La grabación es el registro más fiel de lo que realmente le importa al cliente. Todo lo que viene después es una copia con pérdidas.”\n\nEsta última es la razón por la que se construyó MeetRox. Escucharlo llegar a esa conclusión por un camino completamente diferente valió toda la semana.\n\n\u003Cfigure style=\"margin:8px 0;display:flex;flex-direction:column;gap:10px\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002F27c8263c-978e-45cb-97e7-0c192ee63ebe\" alt=\"En lugar de un Q&A, Jacco se sentó en cada mesa para conversar con los invitados\" style=\"width:100%;height:auto;display:block;margin:0;border-radius:20px;box-shadow:0 24px 50px -34px rgba(43,20,70,.45)\">\u003Cfigcaption style=\"margin:0;font-size:14px;line-height:1.5;color:#71717E\">En lugar de un Q&A, Jacco se sentó en cada mesa para conversar con los invitados\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n## Lo que no aparece en los libros\n\nTambién le contó a una sala cómo la IA canibalizó parte de su propio negocio hace dos años. En público, sin adornos. Después señaló a Chris Cornehl, CEO de MeetRox, y les dijo a todos que intentaran copiar a Chris dentro de su producto, y que no sería fácil. Todavía no sabemos si fue un elogio o un desafío.\n\nEs una de las personas más técnicas en ingresos que hemos conocido, y una de las menos interesadas en parecer técnico. Es gracioso. Sostuvo el micrófono hasta que le dolió el brazo y siguió. Cerró una sesión diciéndole a una sala de founders que los amaba y, a la mañana siguiente, voló a Estocolmo.\n\nY es humilde de una forma que cambia el comportamiento de la sala. La gente deja de lucirse y empieza a hacer preguntas de verdad.\n\n\u003Cfigure style=\"margin:8px 0;display:flex;flex-direction:column;gap:10px\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002Fb45710f7-8ecd-42dc-81b0-bebf34e93eae\" alt=\"Invitados y equipo de MeetRox en la cena con Jacco van der Kooij\" style=\"width:100%;height:auto;display:block;margin:0;border-radius:20px;box-shadow:0 24px 50px -34px rgba(43,20,70,.45)\">\u003Cfigcaption style=\"margin:0;font-size:14px;line-height:1.5;color:#71717E\">Invitados y equipo de MeetRox en la cena con Jacco van der Kooij\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n## Agradecimientos\n\nGracias, Jacco, por una semana de una generosidad fuera de lo común.\n\nGracias, Renata Centurión. Nada de esto ocurre sin ella. Abrió las puertas y ha sido nuestra aliada para acercar Winning by Design a los equipos de revenue en Brasil.\n\nY gracias a todos los que compartieron la mesa con nosotros.\n",1792003525579]