[{"data":1,"prerenderedAt":356},["ShallowReactive",2],{"blog-posts-pt":3,"blog-post-launch-rox-2026-pt":341},[4,48,68,89,107,125,143,172,192,212,230,248,266,286,304,322],{"slug":5,"published_at":6,"image":7,"tags":8,"status":12,"author":13,"blog_posts_translations":30,"translation":31,"localizedTitle":33,"localizedSubtitle":34,"excerpt":43,"cover_image":44,"tagList":45,"authorName":46,"authorSlug":47},"analytics-revenue-meetrox","2026-10-07T12:05:00","e95bb821-c8ba-4910-bbab-70afef8c1584",[9,10,11],"Produto","Métricas","RevOps","published",{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},"df71282f-7680-4a3d-bedf-32f377a78214","Gustavo","Sorrentino","sorrentino@meetrox.ai","**********",null,"Coordenador de Marketing na MeetRox","Gustavo Sorrentino é Coordenador de Marketing na MeetRox. Publicitário de formação, construiu sua trajetória em startups ao longo de cinco anos, acompanhando diferentes fases de crescimento, do MVP à escala. Tem passagem pelo teatro e formação em criação de roteiro e audiovisual, o que influencia sua abordagem criativa e estratégica no marketing. Atua de forma generalista, com experiência em copywriting, marketing de conteúdo, inbound marketing, mídia paga, branding e organização de eventos, conectando narrativa, posicionamento e execução.","43513184-6663-4ab8-81e9-0041295dfbd7","active","c64a5c76-615a-4dfe-8def-e5bdefeb98dd","2026-10-08T14:56:31.265Z","\u002Fcontent\u002Fblog_posts\u002F16","default",true,"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgustavosorrentino\u002F",[31,35,39],{"languages_code":32,"title":33,"subtitle":19,"description":34},"pt-BR","Analytics de Revenue: como decodificar dados de vendas e CS para crescer","Descubra como combinar indicadores de performance (lagging e leading) com analytics de conversas para reduzir no‑show, acelerar o ciclo de vendas e evitar churn. Saiba como implementar o Analytics da MeetRox e transformar dados em crescimento de receita.",{"languages_code":36,"title":37,"subtitle":19,"description":38},"en-US","Revenue Analytics: how to decode sales and CS data to grow","Learn how to combine performance indicators (lagging and leading) with conversation analytics to reduce no-shows, speed up the sales cycle, and prevent churn. See how to implement MeetRox Analytics and turn data into revenue growth.",{"languages_code":40,"title":41,"subtitle":19,"description":42},"es-ES","Analytics de Revenue: cómo decodificar datos de ventas y CS para crecer","Descubre cómo combinar indicadores lagging y leading con analytics de conversaciones para reducir el no-show, acelerar el ciclo de ventas y evitar el churn. Aprende a implementar Analytics de MeetRox y transformar datos en crecimiento de ingresos.","",{"id":7},[9,10,11],"Gustavo Sorrentino","gustavo-sorrentino",{"slug":49,"published_at":50,"image":51,"tags":52,"status":12,"author":55,"blog_posts_translations":56,"translation":57,"localizedTitle":58,"localizedSubtitle":59,"excerpt":43,"cover_image":66,"tagList":67,"authorName":46,"authorSlug":47},"call-review-ia","2026-10-07T12:04:00","266748e2-20e4-4e4c-af25-e6f5d757b529",[9,53,54],"Coaching","Enablement",{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[57,60,63],{"languages_code":32,"title":58,"subtitle":19,"description":59},"Call Review: como transformar reuniões em resultados reais","Descubra o que é call review, por que essa prática é essencial para equipes de vendas e CS e como a IA ajuda a torná-la objetiva, escalável e focada no desenvolvimento do time.",{"languages_code":36,"title":61,"subtitle":19,"description":62},"Call Review: how to turn meetings into real results","Learn what call review is, why it's essential for sales and CS teams, and how AI helps make it objective, scalable, and focused on team development.",{"languages_code":40,"title":64,"subtitle":19,"description":65},"Call Review: cómo transformar reuniones en resultados reales","Descubre qué es el call review, por qué esta práctica es esencial para equipos de ventas y CS y cómo la IA ayuda a volverla objetiva, escalable y enfocada en el desarrollo del equipo.",{"id":51},[9,53,54],{"slug":69,"published_at":70,"image":71,"tags":72,"status":12,"author":76,"blog_posts_translations":77,"translation":78,"localizedTitle":79,"localizedSubtitle":80,"excerpt":43,"cover_image":87,"tagList":88,"authorName":46,"authorSlug":47},"case-asaas","2026-10-07T12:03:00","3c70a3fd-4ebb-48bc-89c2-c71dc7ed1cca",[73,74,75],"Casos de Sucesso","IA","Vendas",{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[78,81,84],{"languages_code":32,"title":79,"subtitle":19,"description":80},"Case de sucesso Asaas + MeetRox: inteligência artificial que transforma vendas","Veja como o Asaas usou a MeetRox para automatizar o CRM, melhorar a qualidade das reuniões e acelerar conversões com inteligência artificial.",{"languages_code":36,"title":82,"subtitle":19,"description":83},"Asaas + MeetRox customer story: artificial intelligence that transforms sales","See how Asaas used MeetRox to automate the CRM, improve meeting quality, and speed up conversions with AI.",{"languages_code":40,"title":85,"subtitle":19,"description":86},"Caso de éxito Asaas + MeetRox: inteligencia artificial que transforma las ventas","Mira cómo Asaas usó MeetRox para automatizar el CRM, mejorar la calidad de las reuniones y acelerar conversiones con inteligencia artificial.",{"id":71},[73,74,75],{"slug":90,"published_at":91,"image":92,"tags":93,"status":12,"author":94,"blog_posts_translations":95,"translation":96,"localizedTitle":97,"localizedSubtitle":98,"excerpt":43,"cover_image":105,"tagList":106,"authorName":46,"authorSlug":47},"case-wellhub","2026-10-07T12:02:00","9dd88c0d-4e3e-44bf-bd67-f401c86aa496",[73,74,75],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[96,99,102],{"languages_code":32,"title":97,"subtitle":19,"description":98},"Case de sucesso Wellhub + MeetRox","Como a Wellhub usa a MeetRox no dia a dia do time de receita.",{"languages_code":36,"title":100,"subtitle":19,"description":101},"Wellhub + MeetRox customer story","How Wellhub uses MeetRox day to day across its revenue team.",{"languages_code":40,"title":103,"subtitle":19,"description":104},"Caso de éxito Wellhub + MeetRox","Cómo Wellhub usa MeetRox en el día a día del equipo de revenue.",{"id":92},[73,74,75],{"slug":108,"published_at":109,"image":110,"tags":111,"status":12,"author":112,"blog_posts_translations":113,"translation":114,"localizedTitle":115,"localizedSubtitle":116,"excerpt":43,"cover_image":123,"tagList":124,"authorName":46,"authorSlug":47},"case-qive","2026-10-07T12:01:00","f955ae93-be98-41db-aa46-128ba50466b4",[73,74,75],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[114,117,120],{"languages_code":32,"title":115,"subtitle":19,"description":116},"Case de sucesso Qive + MeetRox","Como a Qive usa a MeetRox no dia a dia do time de receita.",{"languages_code":36,"title":118,"subtitle":19,"description":119},"Qive + MeetRox customer story","How Qive uses MeetRox day to day across its revenue team.",{"languages_code":40,"title":121,"subtitle":19,"description":122},"Caso de éxito Qive + MeetRox","Cómo Qive usa MeetRox en el día a día del equipo de revenue.",{"id":110},[73,74,75],{"slug":126,"published_at":127,"image":128,"tags":129,"status":12,"author":130,"blog_posts_translations":131,"translation":132,"localizedTitle":133,"localizedSubtitle":134,"excerpt":43,"cover_image":141,"tagList":142,"authorName":46,"authorSlug":47},"case-logcomex","2026-10-07T12:00:00","2eec3dd3-476d-45e3-b7eb-964f6c02a857",[73,74,75],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[132,135,138],{"languages_code":32,"title":133,"subtitle":19,"description":134},"Case de sucesso LogComex + MeetRox","Como a LogComex usa a MeetRox no dia a dia do time de receita.",{"languages_code":36,"title":136,"subtitle":19,"description":137},"LogComex + MeetRox customer story","How LogComex uses MeetRox day to day across its revenue team.",{"languages_code":40,"title":139,"subtitle":19,"description":140},"Caso de éxito LogComex + MeetRox","Cómo LogComex usa MeetRox en el día a día del equipo de revenue.",{"id":128},[73,74,75],{"slug":144,"published_at":145,"image":146,"tags":147,"status":12,"author":150,"blog_posts_translations":158,"translation":159,"localizedTitle":160,"localizedSubtitle":161,"excerpt":43,"cover_image":168,"tagList":169,"authorName":170,"authorSlug":171},"masterclass-revops-summit-ciencia-do-sim","2026-10-02T12:00:00","867bcc4a-2d3e-421c-ad2d-89718f1d9886",[148,149,75],"Eventos","Pesquisas",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},"1a8383ce-2523-49c0-9e90-184433ef3995","Chris","Cornehl","CEO da MeetRox ","Chris Cornehl é CEO da MeetRox, plataforma que automatiza o preenchimento do CRM e avalia a qualidade de pitches em escala a partir de video calls. Com 14 anos de experiência liderando times de revenue, é empreendedor desde 2012. Fundou a maior empresa de transcrição de áudio do Brasil, criou uma software house vendida em 2018 e acumulou sólida experiência em vendas, tecnologia e liderança, trajetória que deu origem à MeetRox.","4ddfccca-d9cf-4231-9aaf-ead27eda6316","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fchriscornehl\u002F",[159,162,165],{"languages_code":32,"title":160,"subtitle":19,"description":161},"A Ciência por Trás do 'Sim': o que milhares de horas de reuniões revelam sobre o vendedor brasileiro","Masterclass MeetRox no RevOps Summit, das 12:40 às 13:20. Os resultados de uma pesquisa inédita com milhares de horas de reuniões reais de vendas no Brasil.",{"languages_code":36,"title":163,"subtitle":19,"description":164},"The Science Behind the 'Yes': what thousands of hours of meetings reveal about Brazilian sellers","MeetRox Masterclass at RevOps Summit, 12:40 to 1:20 p.m. The results of first-of-its-kind research on thousands of hours of real sales meetings in Brazil.",{"languages_code":40,"title":166,"subtitle":19,"description":167},"La ciencia detrás del 'sí': lo que miles de horas de reuniones revelan sobre el vendedor brasileño","Masterclass MeetRox en el RevOps Summit, de 12:40 a 13:20. Los resultados de una investigación inédita con miles de horas de reuniones reales de ventas en Brasil.",{"id":146},[148,149,75],"Chris Cornehl","chris-cornehl",{"slug":173,"published_at":174,"image":175,"tags":176,"status":12,"author":179,"blog_posts_translations":180,"translation":181,"localizedTitle":182,"localizedSubtitle":183,"excerpt":43,"cover_image":190,"tagList":191,"authorName":170,"authorSlug":171},"webinar-build-vs-buy","2026-09-29T12:00:00","177345a8-11bb-46e6-9b86-c838d060e8e0",[177,178,11],"Webinars","Ferramentas",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[181,184,187],{"languages_code":32,"title":182,"subtitle":19,"description":183},"Webinar Build vs. Buy: construir ficou fácil. E manter?","Com IA, construir soluções internas ficou muito mais rápido. Mas colocar algo de pé é só uma parte da conta. No dia 6 de outubro, às 9h, discutimos quando faz sentido construir, comprar ou combinar os dois caminhos.",{"languages_code":36,"title":185,"subtitle":19,"description":186},"Build vs. Buy webinar: building got easy. What about maintaining?","With AI, building internal solutions got much faster. But getting something up and running is only part of the equation. On October 6 at 9 a.m., we discuss when it makes sense to build, buy, or combine both.",{"languages_code":40,"title":188,"subtitle":19,"description":189},"Webinar Build vs. Buy: construir se volvió fácil. ¿Y mantener?","Con IA, construir soluciones internas se volvió mucho más rápido. Pero poner algo en marcha es solo una parte de la cuenta. El 6 de octubre, a las 9 h, discutimos cuándo tiene sentido construir, comprar o combinar los dos caminos.",{"id":175},[177,178,11],{"slug":193,"published_at":194,"image":195,"tags":196,"status":12,"author":199,"blog_posts_translations":200,"translation":201,"localizedTitle":202,"localizedSubtitle":203,"excerpt":43,"cover_image":210,"tagList":211,"authorName":170,"authorSlug":171},"google-for-startups-accelerator","2026-09-25T12:00:00","b3ca9779-1567-4fde-aae4-48b8c3531f25",[197,198,75],"Empresa","Anúncios",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[201,204,207],{"languages_code":32,"title":202,"subtitle":19,"description":203},"Concluímos o Google for Startups Accelerator: Brasil","Foram nove semanas de aprendizado, trocas e provocações. A MeetRox foi uma das 10 empresas aceleradas e graduadas na turma de 2026 no Brasil.",{"languages_code":36,"title":205,"subtitle":19,"description":206},"We graduated from Google for Startups Accelerator: Brazil","Nine weeks of learning, exchanges, and challenging conversations. MeetRox was one of 10 companies accelerated and graduated in Brazil's class of 2026.",{"languages_code":40,"title":208,"subtitle":19,"description":209},"Concluimos Google for Startups Accelerator: Brasil","Fueron nueve semanas de aprendizaje, intercambios y provocaciones. MeetRox fue una de las 10 empresas aceleradas y graduadas en la generación 2026 en Brasil.",{"id":195},[197,198,75],{"slug":213,"published_at":214,"image":215,"tags":216,"status":12,"author":217,"blog_posts_translations":218,"translation":219,"localizedTitle":220,"localizedSubtitle":221,"excerpt":43,"cover_image":228,"tagList":229,"authorName":170,"authorSlug":171},"jantar-jacco-van-der-kooij","2026-09-18T12:00:00","23fea49b-1612-4be5-a979-c209f0bed73c",[148,10,11],{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[219,222,225],{"languages_code":32,"title":220,"subtitle":19,"description":221},"Cinco dias com Jacco van der Kooij: o que aprendemos sobre arquitetura de receita","Cinco encontros em cinco dias com o fundador da Winning by Design, incluindo um jantar na MeetRox. Três ideias que ficaram sobre métricas, ciclo de vendas e o que o cliente realmente disse.",{"languages_code":36,"title":223,"subtitle":19,"description":224},"Five days with Jacco van der Kooij: what we learned about revenue architecture","Five gatherings in five days with the founder of Winning by Design, including a dinner at MeetRox. Three ideas that stuck with us about metrics, the sales cycle, and what the customer actually said.",{"languages_code":40,"title":226,"subtitle":19,"description":227},"Cinco días con Jacco van der Kooij: lo que aprendimos sobre arquitectura de revenue","Cinco encuentros en cinco días con el fundador de Winning by Design, incluida una cena en MeetRox. Tres ideas que quedaron sobre métricas, ciclo de ventas y lo que el cliente realmente dijo.",{"id":215},[148,10,11],{"slug":231,"published_at":232,"image":233,"tags":234,"status":12,"author":235,"blog_posts_translations":236,"translation":237,"localizedTitle":238,"localizedSubtitle":239,"excerpt":43,"cover_image":246,"tagList":247,"authorName":170,"authorSlug":171},"launch-rox-2026","2026-08-12T12:00:00","93c8cdc2-bf74-44a3-9839-e59c13cab9d6",[148,198,75],{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[237,240,243],{"languages_code":32,"title":238,"subtitle":19,"description":239},"Launch Rox 2026: as operações de receita ganharam um sistema nervoso","No dia 11 de agosto, o Cubo Itaú recebeu centenas de lideranças de Revenue para a segunda edição do Launch Rox. Um raio-x de como dados, agentes e times passam a operar como um só organismo.",{"languages_code":36,"title":241,"subtitle":19,"description":242},"Launch Rox 2026: revenue operations just got a nervous system","On August 11, Cubo Itaú hosted hundreds of Revenue leaders for the second edition of Launch Rox. An X-ray of how data, agents, and teams are starting to operate as a single organism.",{"languages_code":40,"title":244,"subtitle":19,"description":245},"Launch Rox 2026: las operaciones comerciales ganaron un sistema nervioso","El 11 de agosto, Cubo Itaú recibió a cientos de líderes de Revenue para la segunda edición de Launch Rox. Una radiografía de cómo datos, agentes y equipos pasan a operar como un solo organismo.",{"id":233},[148,198,75],{"slug":249,"published_at":250,"image":251,"tags":252,"status":12,"author":253,"blog_posts_translations":254,"translation":255,"localizedTitle":256,"localizedSubtitle":257,"excerpt":43,"cover_image":264,"tagList":265,"authorName":170,"authorSlug":171},"meetup-rox-cortex-ia-eficiencia-vendas","2026-06-16T12:00:00","43e20d0a-a2d4-4fd8-9cc7-4bfe8217a217",[148,74,75],{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[255,258,261],{"languages_code":32,"title":256,"subtitle":19,"description":257},"Da prospecção ao fechamento: como a IA aumenta a eficiência em vendas","Um café da manhã exclusivo entre MeetRox e Cortex para reunir lideranças que estão redesenhando a forma de vender com apoio de IA, dados e Inteligência de Go To Market.",{"languages_code":36,"title":259,"subtitle":19,"description":260},"From prospecting to closing: how AI drives sales efficiency","An exclusive breakfast from MeetRox and Cortex bringing together leaders who are redesigning how they sell with AI, data, and Go-To-Market Intelligence.",{"languages_code":40,"title":262,"subtitle":19,"description":263},"De la prospección al cierre: cómo la IA aumenta la eficiencia en ventas","Un desayuno exclusivo entre MeetRox y Cortex para reunir a líderes que están rediseñando la forma de vender con apoyo de IA, datos e Inteligencia de Go-To-Market.",{"id":251},[148,74,75],{"slug":267,"published_at":268,"image":269,"tags":270,"status":12,"author":273,"blog_posts_translations":274,"translation":275,"localizedTitle":276,"localizedSubtitle":277,"excerpt":43,"cover_image":284,"tagList":285,"authorName":170,"authorSlug":171},"meetup-rox-happy-hour","2026-03-05T12:00:00","bf7111ad-6186-4107-9da1-7678ce8a0759",[148,271,272],"Liderança","Customer Success",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[275,278,281],{"languages_code":32,"title":276,"subtitle":19,"description":277},"MeetUp Rox, edição happy hour: conexões estratégicas que movimentam Revenue","Um encontro exclusivo para líderes de Vendas, Customer Success e Revenue que valorizam conexões estratégicas e boas conversas.",{"languages_code":36,"title":279,"subtitle":19,"description":280},"MeetUp Rox, happy hour edition: strategic connections that move Revenue","An exclusive gathering for Sales, Customer Success, and Revenue leaders who value strategic connections and great conversations.",{"languages_code":40,"title":282,"subtitle":19,"description":283},"MeetUp Rox, edición happy hour: conexiones estratégicas que mueven Revenue","Un encuentro exclusivo para líderes de Ventas, Customer Success y Revenue que valoran las conexiones estratégicas y las buenas conversaciones.",{"id":269},[148,271,272],{"slug":287,"published_at":288,"image":289,"tags":290,"status":12,"author":291,"blog_posts_translations":292,"translation":293,"localizedTitle":294,"localizedSubtitle":295,"excerpt":43,"cover_image":302,"tagList":303,"authorName":46,"authorSlug":47},"scorecards-vendas-ai","2026-01-12T12:01:00","ada77338-cfa0-4358-a91c-dffe3fb26035",[9,53,54],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[293,296,299],{"languages_code":32,"title":294,"subtitle":19,"description":295},"Scorecards de Vendas: como criar e analisar com IA","Aprenda como usar scorecards com IA para avaliar reuniões, treinar equipes e impulsionar resultados comerciais.",{"languages_code":36,"title":297,"subtitle":19,"description":298},"Sales Scorecards: how to build and analyze them with AI","Learn how to use AI scorecards to evaluate meetings, train teams, and drive sales results.",{"languages_code":40,"title":300,"subtitle":19,"description":301},"Scorecards de ventas: cómo crearlos y analizarlos con IA","Aprende a usar scorecards con IA para evaluar reuniones, entrenar equipos e impulsar resultados comerciales.",{"id":289},[9,53,54],{"slug":305,"published_at":306,"image":307,"tags":308,"status":12,"author":309,"blog_posts_translations":310,"translation":311,"localizedTitle":312,"localizedSubtitle":313,"excerpt":43,"cover_image":320,"tagList":321,"authorName":46,"authorSlug":47},"engenharia-de-prompt-ia-vendas-cs","2026-01-12T12:00:00","a3ee7aea-6186-45ff-9c3c-9f6ca8870c3f",[9,74,272],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[311,314,317],{"languages_code":32,"title":312,"subtitle":19,"description":313},"Engenharia de prompt: como extrair o máximo da IA para vendas e CS","Saiba o que é engenharia de prompt e por que ela se tornou essencial para equipes de vendas e customer success. Descubra boas práticas para estruturar prompts, melhorar a qualidade das respostas e acelerar análises, propostas e previsões com IA.",{"languages_code":36,"title":315,"subtitle":19,"description":316},"Prompt engineering: how to get the most out of AI for sales and CS","Learn what prompt engineering is and why it's become essential for sales and customer success teams. Discover best practices for structuring prompts, improving answer quality, and speeding up analysis, proposals, and forecasts with AI.",{"languages_code":40,"title":318,"subtitle":19,"description":319},"Ingeniería de prompts: cómo aprovechar al máximo la IA en ventas y CS","Descubre qué es la ingeniería de prompts y por qué es esencial para los equipos de ventas y customer success. Conoce buenas prácticas para estructurar prompts, mejorar la calidad de las respuestas y acelerar análisis, propuestas y pronósticos con IA.",{"id":307},[9,74,272],{"slug":323,"published_at":324,"image":325,"tags":326,"status":12,"author":328,"blog_posts_translations":329,"translation":330,"localizedTitle":331,"localizedSubtitle":332,"excerpt":43,"cover_image":339,"tagList":340,"authorName":170,"authorSlug":171},"meetup-rox-fabrica-receita-recorrente","2025-10-29T12:00:00","1f945644-248c-4d01-a632-4cfeaf143b35",[148,327,11],"Processos",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[330,333,336],{"languages_code":32,"title":331,"subtitle":19,"description":332},"Meetup Rox: IA e processos para revolucionar o time de receita","Um encontro gratuito e exclusivo para c-level e alta liderança de leads, clientes e parceiros da MeetRox, Winning by Design, Oracle, Driva e Salt Code.",{"languages_code":36,"title":334,"subtitle":19,"description":335},"Meetup Rox: AI and processes to transform your revenue team","A free, exclusive event for C-level and senior leaders among the leads, customers, and partners of MeetRox, Winning by Design, Oracle, Driva, and Salt Code.",{"languages_code":40,"title":337,"subtitle":19,"description":338},"Meetup Rox: IA y procesos para revolucionar el equipo de revenue","Un encuentro gratuito y exclusivo para c-level y alta dirección de leads, clientes y socios de MeetRox, Winning by Design, Oracle, Driva y Salt Code.",{"id":325},[148,327,11],{"data":342},[343],{"slug":231,"published_at":232,"image":233,"author":344,"blog_posts_translations":345},{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[346,350,353],{"id":347,"blog_posts_id":348,"languages_code":32,"title":238,"subtitle":19,"content":349,"description":239},49,27,"\u003Cdiv style=\"position:relative;margin:12px 0 8px;padding:2px;border-radius:26px;background:linear-gradient(100deg,#FF7AA4 0%,#8E6BD0 30%,#5B9BC0 55%,#2BC48A 75%,#8E6BD0 100%);box-shadow:0 24px 60px -30px rgba(107,74,158,.45),0 0 0 6px rgba(232,51,109,.04)\">\u003Cdiv style=\"position:relative;overflow:hidden;border-radius:24px;padding:clamp(22px,3vw,32px) clamp(22px,3vw,36px);background:radial-gradient(60% 80% at 100% 0%,rgba(142,107,208,.12) 0%,rgba(142,107,208,0) 70%),radial-gradient(50% 70% at 0% 100%,rgba(91,155,192,.10) 0%,rgba(91,155,192,0) 70%),radial-gradient(40% 60% at 100% 100%,rgba(255,122,164,.12) 0%,rgba(255,122,164,0) 70%),#fff;display:flex;flex-direction:column;gap:20px\">\u003Cdiv style=\"display:flex;align-items:center;gap:14px\">\u003Cspan style=\"flex:none;width:44px;height:44px;border-radius:999px;background:linear-gradient(135deg,#FCE8EF 0%,#EDE6F8 100%);box-shadow:inset 0 0 0 1px rgba(142,107,208,.2);display:flex;align-items:center;justify-content:center\">\u003Csvg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" style=\"width:22px;height:22px\">\u003Cdefs>\u003ClinearGradient id=\"aisg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\u003Cstop offset=\"0\" stop-color=\"#FF7AA4\">\u003C\u002Fstop>\u003Cstop offset=\"1\" stop-color=\"#8E6BD0\">\u003C\u002Fstop>\u003C\u002FlinearGradient>\u003C\u002Fdefs>\u003Cpath fill=\"url(#aisg)\" d=\"M10 3C10.6 8.4 13.6 11.4 19 12C13.6 12.6 10.6 15.6 10 21C9.4 15.6 6.4 12.6 1 12C6.4 11.4 9.4 8.4 10 3Z\">\u003C\u002Fpath>\u003Cpath fill=\"#8E6BD0\" d=\"M19 1.5C19.25 3.6 20.4 4.75 22.5 5C20.4 5.25 19.25 6.4 19 8.5C18.75 6.4 17.6 5.25 15.5 5C17.6 4.75 18.75 3.6 19 1.5Z\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fspan>\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:clamp(22px,2.2vw,26px);font-weight:600;letter-spacing:-.025em;background:linear-gradient(90deg,#C4245A 0%,#6B4A9E 100%);-webkit-background-clip:text;background-clip:text;color:transparent\">Resumo da IA\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;flex-direction:column;gap:14px\">\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">A segunda edição do Launch Rox reuniu centenas de lideranças de Revenue no Cubo Itaú, em 11 de agosto de 2026, com o tema anatomia do sinal.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">A tese: as operações acumularam dados, ferramentas e agentes, mas falta coordenação. O gargalo deixou de ser informação e passou a ser o tecido que conecta tudo em tempo real.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Keynote de Aaron Ross, pesquisa inédita de Luciano Condé, firesides com Google, Oracle, Replit, Nvidia, Flash e Winning by Design, e a visão da MeetRox para os três horizontes do crescimento.\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\nA IA deixou de ser ferramenta. No dia 11 de agosto, o Cubo Itaú recebeu centenas de lideranças de Revenue para a segunda edição do Launch Rox: o encontro dos líderes que estão reconstruindo a anatomia do crescimento, onde dados, agentes e times finalmente operam como um só organismo.\n\n## Não é uma conferência. É um raio-x.\n\nO Launch Rox é um encontro fechado das lideranças que estão redesenhando as operações de receita na era da IA. Não com slides sobre o futuro, mas com o mapa de como o crescimento realmente funciona por dentro. São duas edições construindo a conversa mais precisa do país sobre o futuro de times de revenue usando IA.\n\n## Mais dados, mais ferramentas, mais agentes. E ainda assim, falta coordenação.\n\nA maioria das operações de receita acumulou músculos sem nunca desenvolver um sistema nervoso. Cada função dispara um sinal, e nenhum deles conversa entre si.\n\nO gargalo deixou de ser a falta de informação. Passou a ser a ausência de um tecido que a conecte em tempo real. É aí que o sistema entra em curto-circuito.\n\n> “O sinal esteve sempre lá. Nas conversas, reuniões, WhatsApp, e-mails e ligações.”\n\n## Os temas que vão definir a próxima geração de revenue\n\n### Keynote · A Nova Previsibilidade: receita, sinais e o mundo pós-IA\n\nAutor de Predictable Revenue e referência global em growth, Aaron Ross mostrou o Next Best Action chegando a todos os níveis da empresa, do operacional ao estratégico, e o fim dos silos entre vendas, CS, marketing e produto. Entre a IA como piloto nas vendas transacionais e como copiloto nas vendas complexas.\n\n### Pesquisa inédita · A Ciência por Trás do “Sim”\n\nLuciano Condé abriu a caixa-preta a partir dos resultados de sua tese de doutorado, uma pesquisa inédita que analisou reuniões reais de vendas: qual é o peso da positividade e da urgência no fechamento de um negócio, e como comportamentos específicos impactam a conversão.\n\n### Fireside chat · Quando o Sistema Entra em Curto-Circuito\n\nProjetos de IA que doeram no P&L. Lideranças de revenue abrindo o capô, sem filtro, sobre os erros, os aprendizados e por que marketing, vendas, CS e RevOps como sistemas independentes não fecham mais em 2026.\n\n### Fireside chat · Da Automação à Autonomia\n\nQuem está construindo a infraestrutura global de IA falou sobre memória, julgamento e governança: o que acontece quando o sistema começa a decidir sozinho, e o eterno dilema do build or buy.\n\n### MeetRox Vision · Os Três Horizontes da Nova Anatomia do Crescimento\n\nDa percepção dos sinais à resposta autônoma. A MeetRox apresentou sua visão para os próximos anos: como inteligência, contexto e autonomia se unem para formar o novo córtex das organizações de receita, onde pessoas e IA deixam de competir e passam a construir juntas.\n\n## O line-up que constrói a nova anatomia\n\n| Nome | Cargo | Sessão |\n|---|---|---|\n| Aaron Ross | Autor · Predictable Revenue | Keynote |\n| Luciano Condé | Sr. Director Architecture · Oracle | Pesquisa inédita |\n| Chris Cornehl | Founder · MeetRox | Fireside chat |\n| Henry Couto | Head Startups Ecosystem · Google | Fireside chat |\n| Rafael Scaccabarozzi | VP Sales, High Tech & Startups LATAM · Oracle | Fireside chat |\n| Marcelo Echeverria | Country Manager Brazil · Replit | Fireside chat |\n| Márcio Aguiar | Enterprise Director · Nvidia | Fireside chat |\n| Guillermo Gomez | CRO · Flash | Fireside chat |\n| Renata Centurión | Sócia-diretora LATAM · Winning by Design | Fireside chat |\n\n## Mais que apoiar, constroem a conversa\n\nAgradecemos às empresas que estão redesenhando as operações de receita com o Launch Rox: Oracle, Replit, Cubo Itaú, Receita Previsível, Hubify, Applause, Ravena (Salt Code), Sucesso em Vendas e Lobby. E a todos os palestrantes, clientes, convidados e ao time da MeetRox, que fizeram esse dia acontecer.\n\n\u003Cdiv style=\"margin:16px 0 0;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:18px;padding:26px 28px;border-radius:22px;background:linear-gradient(135deg,#FFF2F6 0%,#F3EEFA 100%);box-shadow:inset 0 0 0 1px rgba(232,51,109,.16)\">\u003Cdiv style=\"display:flex;flex-direction:column;gap:6px;max-width:44ch\">\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:22px;font-weight:600;letter-spacing:-.015em;color:#0B0516\">Quer estar no Launch Rox 2027?\u003C\u002Fspan>\u003Cspan style=\"font-size:15px;line-height:1.55;color:#3F3F47\">Entre na lista de interesse e receba as novidades da próxima edição.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Ca href=\"#\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 24px;border-radius:999px;background:#D44877;color:#fff;font-size:16px;font-weight:500;white-space:nowrap;text-decoration:none;box-shadow:0 10px 24px -12px rgba(232,51,109,.6)\">Entrar na lista de interesse\u003C\u002Fa>\u003C\u002Fdiv>\n",{"id":351,"blog_posts_id":348,"languages_code":36,"title":241,"subtitle":19,"content":352,"description":242},50,"\u003Cdiv style=\"position:relative;margin:12px 0 8px;padding:2px;border-radius:26px;background:linear-gradient(100deg,#FF7AA4 0%,#8E6BD0 30%,#5B9BC0 55%,#2BC48A 75%,#8E6BD0 100%);box-shadow:0 24px 60px -30px rgba(107,74,158,.45),0 0 0 6px rgba(232,51,109,.04)\">\u003Cdiv style=\"position:relative;overflow:hidden;border-radius:24px;padding:clamp(22px,3vw,32px) clamp(22px,3vw,36px);background:radial-gradient(60% 80% at 100% 0%,rgba(142,107,208,.12) 0%,rgba(142,107,208,0) 70%),radial-gradient(50% 70% at 0% 100%,rgba(91,155,192,.10) 0%,rgba(91,155,192,0) 70%),radial-gradient(40% 60% at 100% 100%,rgba(255,122,164,.12) 0%,rgba(255,122,164,0) 70%),#fff;display:flex;flex-direction:column;gap:20px\">\u003Cdiv style=\"display:flex;align-items:center;gap:14px\">\u003Cspan style=\"flex:none;width:44px;height:44px;border-radius:999px;background:linear-gradient(135deg,#FCE8EF 0%,#EDE6F8 100%);box-shadow:inset 0 0 0 1px rgba(142,107,208,.2);display:flex;align-items:center;justify-content:center\">\u003Csvg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" style=\"width:22px;height:22px\">\u003Cdefs>\u003ClinearGradient id=\"aisg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\u003Cstop offset=\"0\" stop-color=\"#FF7AA4\">\u003C\u002Fstop>\u003Cstop offset=\"1\" stop-color=\"#8E6BD0\">\u003C\u002Fstop>\u003C\u002FlinearGradient>\u003C\u002Fdefs>\u003Cpath fill=\"url(#aisg)\" d=\"M10 3C10.6 8.4 13.6 11.4 19 12C13.6 12.6 10.6 15.6 10 21C9.4 15.6 6.4 12.6 1 12C6.4 11.4 9.4 8.4 10 3Z\">\u003C\u002Fpath>\u003Cpath fill=\"#8E6BD0\" d=\"M19 1.5C19.25 3.6 20.4 4.75 22.5 5C20.4 5.25 19.25 6.4 19 8.5C18.75 6.4 17.6 5.25 15.5 5C17.6 4.75 18.75 3.6 19 1.5Z\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fspan>\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:clamp(22px,2.2vw,26px);font-weight:600;letter-spacing:-.025em;background:linear-gradient(90deg,#C4245A 0%,#6B4A9E 100%);-webkit-background-clip:text;background-clip:text;color:transparent\">AI Summary\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;flex-direction:column;gap:14px\">\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">The second edition of Launch Rox brought hundreds of Revenue leaders to Cubo Itaú on August 11, 2026, under the theme anatomy of a signal.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">The thesis: operations have piled up data, tools, and agents, but lack coordination. The bottleneck is no longer information; it's the fabric that connects everything in real time.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">A keynote from Aaron Ross, first-of-its-kind research from Luciano Condé, firesides with Google, Oracle, Replit, Nvidia, Flash, and Winning by Design, and MeetRox's vision for the three horizons of growth.\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\nAI is no longer just a tool. On August 11, Cubo Itaú hosted hundreds of Revenue leaders for the second edition of Launch Rox: the gathering of leaders rebuilding the anatomy of growth, where data, agents, and teams finally operate as a single organism.\n\n## It's not a conference. It's an X-ray.\n\nLaunch Rox is a closed-door gathering of leaders redesigning revenue operations in the AI era. Not with slides about the future, but with a map of how growth really works from the inside. Two editions building the country's sharpest conversation about the future of revenue teams using AI.\n\n## More data, more tools, more agents. And still, no coordination.\n\nMost revenue operations have built muscle without ever developing a nervous system. Every function fires a signal, and none of them talk to each other.\n\nThe bottleneck is no longer a lack of information. It's the absence of a fabric connecting it in real time. That's where the system short-circuits.\n\n> “The signal was always there. In conversations, meetings, WhatsApp, emails, and calls.”\n\n## The themes that will define the next generation of revenue\n\n### Keynote · The New Predictability: revenue, signals, and the post-AI world\n\nAuthor of Predictable Revenue and a global growth reference, Aaron Ross showed Next Best Action reaching every level of the company, from operations to strategy, and the end of silos between sales, CS, marketing, and product. AI as the pilot in transactional sales and the copilot in complex sales.\n\n### First-of-its-kind research · The Science Behind the “Yes”\n\nLuciano Condé opened the black box with findings from his doctoral thesis, first-of-its-kind research analyzing real sales meetings: how much positivity and urgency weigh in closing a deal, and how specific behaviors affect conversion.\n\n### Fireside chat · When the System Short-Circuits\n\nAI projects that hurt the P&L. Revenue leaders opening the hood, unfiltered, on the mistakes, the lessons, and why marketing, sales, CS, and RevOps as independent systems no longer add up in 2026.\n\n### Fireside chat · From Automation to Autonomy\n\nThe people building global AI infrastructure talked about memory, judgment, and governance: what happens when the system starts deciding on its own, and the eternal build-or-buy dilemma.\n\n### MeetRox Vision · The Three Horizons of the New Anatomy of Growth\n\nFrom sensing signals to autonomous response. MeetRox presented its vision for the years ahead: how intelligence, context, and autonomy come together to form the new cortex of revenue organizations, where people and AI stop competing and start building together.\n\n## The line-up building the new anatomy\n\n| Name | Role | Session |\n|---|---|---|\n| Aaron Ross | Author · Predictable Revenue | Keynote |\n| Luciano Condé | Sr. Director Architecture · Oracle | First-of-its-kind research |\n| Chris Cornehl | Founder · MeetRox | Fireside chat |\n| Henry Couto | Head Startups Ecosystem · Google | Fireside chat |\n| Rafael Scaccabarozzi | VP Sales, High Tech & Startups LATAM · Oracle | Fireside chat |\n| Marcelo Echeverria | Country Manager Brazil · Replit | Fireside chat |\n| Márcio Aguiar | Enterprise Director · Nvidia | Fireside chat |\n| Guillermo Gomez | CRO · Flash | Fireside chat |\n| Renata Centurión | Managing Partner LATAM · Winning by Design | Fireside chat |\n\n## More than sponsors, they shape the conversation\n\nThanks to the companies redesigning revenue operations with Launch Rox: Oracle, Replit, Cubo Itaú, Receita Previsível, Hubify, Applause, Ravena (Salt Code), Sucesso em Vendas, and Lobby. And to all the speakers, customers, guests, and the MeetRox team who made the day happen.\n\n\u003Cdiv style=\"margin:16px 0 0;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:18px;padding:26px 28px;border-radius:22px;background:linear-gradient(135deg,#FFF2F6 0%,#F3EEFA 100%);box-shadow:inset 0 0 0 1px rgba(232,51,109,.16)\">\u003Cdiv style=\"display:flex;flex-direction:column;gap:6px;max-width:44ch\">\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:22px;font-weight:600;letter-spacing:-.015em;color:#0B0516\">Want to be at Launch Rox 2027?\u003C\u002Fspan>\u003Cspan style=\"font-size:15px;line-height:1.55;color:#3F3F47\">Join the interest list and get updates on the next edition.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Ca href=\"#\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 24px;border-radius:999px;background:#D44877;color:#fff;font-size:16px;font-weight:500;white-space:nowrap;text-decoration:none;box-shadow:0 10px 24px -12px rgba(232,51,109,.6)\">Join the interest list\u003C\u002Fa>\u003C\u002Fdiv>\n",{"id":354,"blog_posts_id":348,"languages_code":40,"title":244,"subtitle":19,"content":355,"description":245},51,"\u003Cdiv style=\"position:relative;margin:12px 0 8px;padding:2px;border-radius:26px;background:linear-gradient(100deg,#FF7AA4 0%,#8E6BD0 30%,#5B9BC0 55%,#2BC48A 75%,#8E6BD0 100%);box-shadow:0 24px 60px -30px rgba(107,74,158,.45),0 0 0 6px rgba(232,51,109,.04)\">\u003Cdiv style=\"position:relative;overflow:hidden;border-radius:24px;padding:clamp(22px,3vw,32px) clamp(22px,3vw,36px);background:radial-gradient(60% 80% at 100% 0%,rgba(142,107,208,.12) 0%,rgba(142,107,208,0) 70%),radial-gradient(50% 70% at 0% 100%,rgba(91,155,192,.10) 0%,rgba(91,155,192,0) 70%),radial-gradient(40% 60% at 100% 100%,rgba(255,122,164,.12) 0%,rgba(255,122,164,0) 70%),#fff;display:flex;flex-direction:column;gap:20px\">\u003Cdiv style=\"display:flex;align-items:center;gap:14px\">\u003Cspan style=\"flex:none;width:44px;height:44px;border-radius:999px;background:linear-gradient(135deg,#FCE8EF 0%,#EDE6F8 100%);box-shadow:inset 0 0 0 1px rgba(142,107,208,.2);display:flex;align-items:center;justify-content:center\">\u003Csvg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" style=\"width:22px;height:22px\">\u003Cdefs>\u003ClinearGradient id=\"aisg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\u003Cstop offset=\"0\" stop-color=\"#FF7AA4\">\u003C\u002Fstop>\u003Cstop offset=\"1\" stop-color=\"#8E6BD0\">\u003C\u002Fstop>\u003C\u002FlinearGradient>\u003C\u002Fdefs>\u003Cpath fill=\"url(#aisg)\" d=\"M10 3C10.6 8.4 13.6 11.4 19 12C13.6 12.6 10.6 15.6 10 21C9.4 15.6 6.4 12.6 1 12C6.4 11.4 9.4 8.4 10 3Z\">\u003C\u002Fpath>\u003Cpath fill=\"#8E6BD0\" d=\"M19 1.5C19.25 3.6 20.4 4.75 22.5 5C20.4 5.25 19.25 6.4 19 8.5C18.75 6.4 17.6 5.25 15.5 5C17.6 4.75 18.75 3.6 19 1.5Z\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fspan>\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:clamp(22px,2.2vw,26px);font-weight:600;letter-spacing:-.025em;background:linear-gradient(90deg,#C4245A 0%,#6B4A9E 100%);-webkit-background-clip:text;background-clip:text;color:transparent\">Resumen de IA\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;flex-direction:column;gap:14px\">\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">La segunda edición de Launch Rox reunió a cientos de líderes de Revenue en Cubo Itaú, el 11 de agosto de 2026, con el tema anatomía de la señal.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">La tesis: las operaciones acumularon datos, herramientas y agentes, pero falta coordinación. El cuello de botella dejó de ser la información y pasó a ser el tejido que conecta todo en tiempo real.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Keynote de Aaron Ross, investigación inédita de Luciano Condé, firesides con Google, Oracle, Replit, Nvidia, Flash y Winning by Design, y la visión de MeetRox para los tres horizontes del crecimiento.\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\nLa IA dejó de ser una herramienta. El 11 de agosto, Cubo Itaú recibió a cientos de líderes de Revenue para la segunda edición de Launch Rox: el encuentro de los líderes que están reconstruyendo la anatomía del crecimiento, donde datos, agentes y equipos finalmente operan como un solo organismo.\n\n## No es una conferencia. Es una radiografía.\n\nLaunch Rox es un encuentro cerrado de los líderes que están rediseñando las operaciones comerciales en la era de la IA. No con slides sobre el futuro, sino con el mapa de cómo funciona realmente el crecimiento por dentro. Son dos ediciones construyendo la conversación más precisa del país sobre el futuro de los equipos de revenue usando IA.\n\n## Más datos, más herramientas, más agentes. Y aun así, falta coordinación.\n\nLa mayoría de las operaciones comerciales acumuló músculos sin desarrollar nunca un sistema nervioso. Cada función dispara una señal, y ninguna conversa con las demás.\n\nEl cuello de botella dejó de ser la falta de información. Pasó a ser la ausencia de un tejido que la conecte en tiempo real. Ahí es donde el sistema entra en cortocircuito.\n\n> “La señal siempre estuvo ahí. En las conversaciones, reuniones, WhatsApp, emails y llamadas.”\n\n## Los temas que van a definir la próxima generación de revenue\n\n### Keynote · La Nueva Previsibilidad: ingresos, señales y el mundo pos-IA\n\nAutor de Predictable Revenue y referencia global en growth, Aaron Ross mostró el Next Best Action llegando a todos los niveles de la empresa, de lo operativo a lo estratégico, y el fin de los silos entre ventas, CS, marketing y producto. Entre la IA como piloto en las ventas transaccionales y como copiloto en las ventas complejas.\n\n### Investigación inédita · La ciencia detrás del “sí”\n\nLuciano Condé abrió la caja negra a partir de los resultados de su tesis doctoral, una investigación inédita que analizó reuniones reales de ventas: cuál es el peso de la positividad y la urgencia en el cierre de un negocio y cómo comportamientos específicos impactan en la conversión.\n\n### Fireside chat · Cuando el sistema entra en cortocircuito\n\nProyectos de IA que dolieron en el P&L. Líderes de revenue abriendo el capó, sin filtro, sobre los errores, los aprendizajes y por qué marketing, ventas, CS y RevOps como sistemas independientes ya no cierran en 2026.\n\n### Fireside chat · De la automatización a la autonomía\n\nQuienes están construyendo la infraestructura global de IA hablaron sobre memoria, criterio y gobernanza: qué pasa cuando el sistema empieza a decidir solo, y el eterno dilema del build or buy.\n\n### MeetRox Vision · Los tres horizontes de la nueva anatomía del crecimiento\n\nDe la percepción de las señales a la respuesta autónoma. MeetRox presentó su visión para los próximos años: cómo inteligencia, contexto y autonomía se unen para formar la nueva corteza de las organizaciones de ingresos, donde personas e IA dejan de competir y pasan a construir juntas.\n\n## El line-up que construye la nueva anatomía\n\n| Nombre | Cargo | Sesión |\n|---|---|---|\n| Aaron Ross | Autor · Predictable Revenue | Keynote |\n| Luciano Condé | Sr. Director Architecture · Oracle | Investigación inédita |\n| Chris Cornehl | Founder · MeetRox | Fireside chat |\n| Henry Couto | Head Startups Ecosystem · Google | Fireside chat |\n| Rafael Scaccabarozzi | VP Sales, High Tech & Startups LATAM · Oracle | Fireside chat |\n| Marcelo Echeverria | Country Manager Brazil · Replit | Fireside chat |\n| Márcio Aguiar | Enterprise Director · Nvidia | Fireside chat |\n| Guillermo Gomez | CRO · Flash | Fireside chat |\n| Renata Centurión | Socia directora LATAM · Winning by Design | Fireside chat |\n\n## Más que apoyar, construyen la conversación\n\nAgradecemos a las empresas que están rediseñando las operaciones comerciales con Launch Rox: Oracle, Replit, Cubo Itaú, Receita Previsível, Hubify, Applause, Ravena (Salt Code), Sucesso em Vendas y Lobby. Y a todos los speakers, clientes, invitados y al equipo de MeetRox, que hicieron posible este día.\n\n\u003Cdiv style=\"margin:16px 0 0;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:18px;padding:26px 28px;border-radius:22px;background:linear-gradient(135deg,#FFF2F6 0%,#F3EEFA 100%);box-shadow:inset 0 0 0 1px rgba(232,51,109,.16)\">\u003Cdiv style=\"display:flex;flex-direction:column;gap:6px;max-width:44ch\">\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:22px;font-weight:600;letter-spacing:-.015em;color:#0B0516\">¿Quieres estar en Launch Rox 2027?\u003C\u002Fspan>\u003Cspan style=\"font-size:15px;line-height:1.55;color:#3F3F47\">Entra en la lista de interés y recibe las novedades de la próxima edición.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Ca href=\"#\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:14px 24px;border-radius:999px;background:#D44877;color:#fff;font-size:16px;font-weight:500;white-space:nowrap;text-decoration:none;box-shadow:0 10px 24px -12px rgba(232,51,109,.6)\">Entrar en la lista de interés\u003C\u002Fa>\u003C\u002Fdiv>\n",1792003525618]