[{"data":1,"prerenderedAt":356},["ShallowReactive",2],{"blog-posts-en":3,"blog-post-case-asaas-en":341},[4,48,68,89,107,125,143,172,192,212,230,248,266,286,304,322],{"slug":5,"published_at":6,"image":7,"tags":8,"status":12,"author":13,"blog_posts_translations":30,"translation":35,"localizedTitle":37,"localizedSubtitle":38,"excerpt":43,"cover_image":44,"tagList":45,"authorName":46,"authorSlug":47},"analytics-revenue-meetrox","2026-10-07T12:05:00","e95bb821-c8ba-4910-bbab-70afef8c1584",[9,10,11],"Produto","Métricas","RevOps","published",{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},"df71282f-7680-4a3d-bedf-32f377a78214","Gustavo","Sorrentino","sorrentino@meetrox.ai","**********",null,"Coordenador de Marketing na MeetRox","Gustavo Sorrentino é Coordenador de Marketing na MeetRox. Publicitário de formação, construiu sua trajetória em startups ao longo de cinco anos, acompanhando diferentes fases de crescimento, do MVP à escala. Tem passagem pelo teatro e formação em criação de roteiro e audiovisual, o que influencia sua abordagem criativa e estratégica no marketing. Atua de forma generalista, com experiência em copywriting, marketing de conteúdo, inbound marketing, mídia paga, branding e organização de eventos, conectando narrativa, posicionamento e execução.","43513184-6663-4ab8-81e9-0041295dfbd7","active","c64a5c76-615a-4dfe-8def-e5bdefeb98dd","2026-10-08T14:56:31.265Z","\u002Fcontent\u002Fblog_posts\u002F16","default",true,"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgustavosorrentino\u002F",[31,35,39],{"languages_code":32,"title":33,"subtitle":19,"description":34},"pt-BR","Analytics de Revenue: como decodificar dados de vendas e CS para crescer","Descubra como combinar indicadores de performance (lagging e leading) com analytics de conversas para reduzir no‑show, acelerar o ciclo de vendas e evitar churn. Saiba como implementar o Analytics da MeetRox e transformar dados em crescimento de receita.",{"languages_code":36,"title":37,"subtitle":19,"description":38},"en-US","Revenue Analytics: how to decode sales and CS data to grow","Learn how to combine performance indicators (lagging and leading) with conversation analytics to reduce no-shows, speed up the sales cycle, and prevent churn. See how to implement MeetRox Analytics and turn data into revenue growth.",{"languages_code":40,"title":41,"subtitle":19,"description":42},"es-ES","Analytics de Revenue: cómo decodificar datos de ventas y CS para crecer","Descubre cómo combinar indicadores lagging y leading con analytics de conversaciones para reducir el no-show, acelerar el ciclo de ventas y evitar el churn. Aprende a implementar Analytics de MeetRox y transformar datos en crecimiento de ingresos.","",{"id":7},[9,10,11],"Gustavo Sorrentino","gustavo-sorrentino",{"slug":49,"published_at":50,"image":51,"tags":52,"status":12,"author":55,"blog_posts_translations":56,"translation":60,"localizedTitle":61,"localizedSubtitle":62,"excerpt":43,"cover_image":66,"tagList":67,"authorName":46,"authorSlug":47},"call-review-ia","2026-10-07T12:04:00","266748e2-20e4-4e4c-af25-e6f5d757b529",[9,53,54],"Coaching","Enablement",{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[57,60,63],{"languages_code":32,"title":58,"subtitle":19,"description":59},"Call Review: como transformar reuniões em resultados reais","Descubra o que é call review, por que essa prática é essencial para equipes de vendas e CS e como a IA ajuda a torná-la objetiva, escalável e focada no desenvolvimento do time.",{"languages_code":36,"title":61,"subtitle":19,"description":62},"Call Review: how to turn meetings into real results","Learn what call review is, why it's essential for sales and CS teams, and how AI helps make it objective, scalable, and focused on team development.",{"languages_code":40,"title":64,"subtitle":19,"description":65},"Call Review: cómo transformar reuniones en resultados reales","Descubre qué es el call review, por qué esta práctica es esencial para equipos de ventas y CS y cómo la IA ayuda a volverla objetiva, escalable y enfocada en el desarrollo del equipo.",{"id":51},[9,53,54],{"slug":69,"published_at":70,"image":71,"tags":72,"status":12,"author":76,"blog_posts_translations":77,"translation":81,"localizedTitle":82,"localizedSubtitle":83,"excerpt":43,"cover_image":87,"tagList":88,"authorName":46,"authorSlug":47},"case-asaas","2026-10-07T12:03:00","3c70a3fd-4ebb-48bc-89c2-c71dc7ed1cca",[73,74,75],"Casos de Sucesso","IA","Vendas",{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[78,81,84],{"languages_code":32,"title":79,"subtitle":19,"description":80},"Case de sucesso Asaas + MeetRox: inteligência artificial que transforma vendas","Veja como o Asaas usou a MeetRox para automatizar o CRM, melhorar a qualidade das reuniões e acelerar conversões com inteligência artificial.",{"languages_code":36,"title":82,"subtitle":19,"description":83},"Asaas + MeetRox customer story: artificial intelligence that transforms sales","See how Asaas used MeetRox to automate the CRM, improve meeting quality, and speed up conversions with AI.",{"languages_code":40,"title":85,"subtitle":19,"description":86},"Caso de éxito Asaas + MeetRox: inteligencia artificial que transforma las ventas","Mira cómo Asaas usó MeetRox para automatizar el CRM, mejorar la calidad de las reuniones y acelerar conversiones con inteligencia artificial.",{"id":71},[73,74,75],{"slug":90,"published_at":91,"image":92,"tags":93,"status":12,"author":94,"blog_posts_translations":95,"translation":99,"localizedTitle":100,"localizedSubtitle":101,"excerpt":43,"cover_image":105,"tagList":106,"authorName":46,"authorSlug":47},"case-wellhub","2026-10-07T12:02:00","9dd88c0d-4e3e-44bf-bd67-f401c86aa496",[73,74,75],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[96,99,102],{"languages_code":32,"title":97,"subtitle":19,"description":98},"Case de sucesso Wellhub + MeetRox","Como a Wellhub usa a MeetRox no dia a dia do time de receita.",{"languages_code":36,"title":100,"subtitle":19,"description":101},"Wellhub + MeetRox customer story","How Wellhub uses MeetRox day to day across its revenue team.",{"languages_code":40,"title":103,"subtitle":19,"description":104},"Caso de éxito Wellhub + MeetRox","Cómo Wellhub usa MeetRox en el día a día del equipo de revenue.",{"id":92},[73,74,75],{"slug":108,"published_at":109,"image":110,"tags":111,"status":12,"author":112,"blog_posts_translations":113,"translation":117,"localizedTitle":118,"localizedSubtitle":119,"excerpt":43,"cover_image":123,"tagList":124,"authorName":46,"authorSlug":47},"case-qive","2026-10-07T12:01:00","f955ae93-be98-41db-aa46-128ba50466b4",[73,74,75],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[114,117,120],{"languages_code":32,"title":115,"subtitle":19,"description":116},"Case de sucesso Qive + MeetRox","Como a Qive usa a MeetRox no dia a dia do time de receita.",{"languages_code":36,"title":118,"subtitle":19,"description":119},"Qive + MeetRox customer story","How Qive uses MeetRox day to day across its revenue team.",{"languages_code":40,"title":121,"subtitle":19,"description":122},"Caso de éxito Qive + MeetRox","Cómo Qive usa MeetRox en el día a día del equipo de revenue.",{"id":110},[73,74,75],{"slug":126,"published_at":127,"image":128,"tags":129,"status":12,"author":130,"blog_posts_translations":131,"translation":135,"localizedTitle":136,"localizedSubtitle":137,"excerpt":43,"cover_image":141,"tagList":142,"authorName":46,"authorSlug":47},"case-logcomex","2026-10-07T12:00:00","2eec3dd3-476d-45e3-b7eb-964f6c02a857",[73,74,75],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[132,135,138],{"languages_code":32,"title":133,"subtitle":19,"description":134},"Case de sucesso LogComex + MeetRox","Como a LogComex usa a MeetRox no dia a dia do time de receita.",{"languages_code":36,"title":136,"subtitle":19,"description":137},"LogComex + MeetRox customer story","How LogComex uses MeetRox day to day across its revenue team.",{"languages_code":40,"title":139,"subtitle":19,"description":140},"Caso de éxito LogComex + MeetRox","Cómo LogComex usa MeetRox en el día a día del equipo de revenue.",{"id":128},[73,74,75],{"slug":144,"published_at":145,"image":146,"tags":147,"status":12,"author":150,"blog_posts_translations":158,"translation":162,"localizedTitle":163,"localizedSubtitle":164,"excerpt":43,"cover_image":168,"tagList":169,"authorName":170,"authorSlug":171},"masterclass-revops-summit-ciencia-do-sim","2026-10-02T12:00:00","867bcc4a-2d3e-421c-ad2d-89718f1d9886",[148,149,75],"Eventos","Pesquisas",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},"1a8383ce-2523-49c0-9e90-184433ef3995","Chris","Cornehl","CEO da MeetRox ","Chris Cornehl é CEO da MeetRox, plataforma que automatiza o preenchimento do CRM e avalia a qualidade de pitches em escala a partir de video calls. Com 14 anos de experiência liderando times de revenue, é empreendedor desde 2012. Fundou a maior empresa de transcrição de áudio do Brasil, criou uma software house vendida em 2018 e acumulou sólida experiência em vendas, tecnologia e liderança, trajetória que deu origem à MeetRox.","4ddfccca-d9cf-4231-9aaf-ead27eda6316","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fchriscornehl\u002F",[159,162,165],{"languages_code":32,"title":160,"subtitle":19,"description":161},"A Ciência por Trás do 'Sim': o que milhares de horas de reuniões revelam sobre o vendedor brasileiro","Masterclass MeetRox no RevOps Summit, das 12:40 às 13:20. Os resultados de uma pesquisa inédita com milhares de horas de reuniões reais de vendas no Brasil.",{"languages_code":36,"title":163,"subtitle":19,"description":164},"The Science Behind the 'Yes': what thousands of hours of meetings reveal about Brazilian sellers","MeetRox Masterclass at RevOps Summit, 12:40 to 1:20 p.m. The results of first-of-its-kind research on thousands of hours of real sales meetings in Brazil.",{"languages_code":40,"title":166,"subtitle":19,"description":167},"La ciencia detrás del 'sí': lo que miles de horas de reuniones revelan sobre el vendedor brasileño","Masterclass MeetRox en el RevOps Summit, de 12:40 a 13:20. Los resultados de una investigación inédita con miles de horas de reuniones reales de ventas en Brasil.",{"id":146},[148,149,75],"Chris Cornehl","chris-cornehl",{"slug":173,"published_at":174,"image":175,"tags":176,"status":12,"author":179,"blog_posts_translations":180,"translation":184,"localizedTitle":185,"localizedSubtitle":186,"excerpt":43,"cover_image":190,"tagList":191,"authorName":170,"authorSlug":171},"webinar-build-vs-buy","2026-09-29T12:00:00","177345a8-11bb-46e6-9b86-c838d060e8e0",[177,178,11],"Webinars","Ferramentas",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[181,184,187],{"languages_code":32,"title":182,"subtitle":19,"description":183},"Webinar Build vs. Buy: construir ficou fácil. E manter?","Com IA, construir soluções internas ficou muito mais rápido. Mas colocar algo de pé é só uma parte da conta. No dia 6 de outubro, às 9h, discutimos quando faz sentido construir, comprar ou combinar os dois caminhos.",{"languages_code":36,"title":185,"subtitle":19,"description":186},"Build vs. Buy webinar: building got easy. What about maintaining?","With AI, building internal solutions got much faster. But getting something up and running is only part of the equation. On October 6 at 9 a.m., we discuss when it makes sense to build, buy, or combine both.",{"languages_code":40,"title":188,"subtitle":19,"description":189},"Webinar Build vs. Buy: construir se volvió fácil. ¿Y mantener?","Con IA, construir soluciones internas se volvió mucho más rápido. Pero poner algo en marcha es solo una parte de la cuenta. El 6 de octubre, a las 9 h, discutimos cuándo tiene sentido construir, comprar o combinar los dos caminos.",{"id":175},[177,178,11],{"slug":193,"published_at":194,"image":195,"tags":196,"status":12,"author":199,"blog_posts_translations":200,"translation":204,"localizedTitle":205,"localizedSubtitle":206,"excerpt":43,"cover_image":210,"tagList":211,"authorName":170,"authorSlug":171},"google-for-startups-accelerator","2026-09-25T12:00:00","b3ca9779-1567-4fde-aae4-48b8c3531f25",[197,198,75],"Empresa","Anúncios",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[201,204,207],{"languages_code":32,"title":202,"subtitle":19,"description":203},"Concluímos o Google for Startups Accelerator: Brasil","Foram nove semanas de aprendizado, trocas e provocações. A MeetRox foi uma das 10 empresas aceleradas e graduadas na turma de 2026 no Brasil.",{"languages_code":36,"title":205,"subtitle":19,"description":206},"We graduated from Google for Startups Accelerator: Brazil","Nine weeks of learning, exchanges, and challenging conversations. MeetRox was one of 10 companies accelerated and graduated in Brazil's class of 2026.",{"languages_code":40,"title":208,"subtitle":19,"description":209},"Concluimos Google for Startups Accelerator: Brasil","Fueron nueve semanas de aprendizaje, intercambios y provocaciones. MeetRox fue una de las 10 empresas aceleradas y graduadas en la generación 2026 en Brasil.",{"id":195},[197,198,75],{"slug":213,"published_at":214,"image":215,"tags":216,"status":12,"author":217,"blog_posts_translations":218,"translation":222,"localizedTitle":223,"localizedSubtitle":224,"excerpt":43,"cover_image":228,"tagList":229,"authorName":170,"authorSlug":171},"jantar-jacco-van-der-kooij","2026-09-18T12:00:00","23fea49b-1612-4be5-a979-c209f0bed73c",[148,10,11],{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[219,222,225],{"languages_code":32,"title":220,"subtitle":19,"description":221},"Cinco dias com Jacco van der Kooij: o que aprendemos sobre arquitetura de receita","Cinco encontros em cinco dias com o fundador da Winning by Design, incluindo um jantar na MeetRox. Três ideias que ficaram sobre métricas, ciclo de vendas e o que o cliente realmente disse.",{"languages_code":36,"title":223,"subtitle":19,"description":224},"Five days with Jacco van der Kooij: what we learned about revenue architecture","Five gatherings in five days with the founder of Winning by Design, including a dinner at MeetRox. Three ideas that stuck with us about metrics, the sales cycle, and what the customer actually said.",{"languages_code":40,"title":226,"subtitle":19,"description":227},"Cinco días con Jacco van der Kooij: lo que aprendimos sobre arquitectura de revenue","Cinco encuentros en cinco días con el fundador de Winning by Design, incluida una cena en MeetRox. Tres ideas que quedaron sobre métricas, ciclo de ventas y lo que el cliente realmente dijo.",{"id":215},[148,10,11],{"slug":231,"published_at":232,"image":233,"tags":234,"status":12,"author":235,"blog_posts_translations":236,"translation":240,"localizedTitle":241,"localizedSubtitle":242,"excerpt":43,"cover_image":246,"tagList":247,"authorName":170,"authorSlug":171},"launch-rox-2026","2026-08-12T12:00:00","93c8cdc2-bf74-44a3-9839-e59c13cab9d6",[148,198,75],{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[237,240,243],{"languages_code":32,"title":238,"subtitle":19,"description":239},"Launch Rox 2026: as operações de receita ganharam um sistema nervoso","No dia 11 de agosto, o Cubo Itaú recebeu centenas de lideranças de Revenue para a segunda edição do Launch Rox. Um raio-x de como dados, agentes e times passam a operar como um só organismo.",{"languages_code":36,"title":241,"subtitle":19,"description":242},"Launch Rox 2026: revenue operations just got a nervous system","On August 11, Cubo Itaú hosted hundreds of Revenue leaders for the second edition of Launch Rox. An X-ray of how data, agents, and teams are starting to operate as a single organism.",{"languages_code":40,"title":244,"subtitle":19,"description":245},"Launch Rox 2026: las operaciones comerciales ganaron un sistema nervioso","El 11 de agosto, Cubo Itaú recibió a cientos de líderes de Revenue para la segunda edición de Launch Rox. Una radiografía de cómo datos, agentes y equipos pasan a operar como un solo organismo.",{"id":233},[148,198,75],{"slug":249,"published_at":250,"image":251,"tags":252,"status":12,"author":253,"blog_posts_translations":254,"translation":258,"localizedTitle":259,"localizedSubtitle":260,"excerpt":43,"cover_image":264,"tagList":265,"authorName":170,"authorSlug":171},"meetup-rox-cortex-ia-eficiencia-vendas","2026-06-16T12:00:00","43e20d0a-a2d4-4fd8-9cc7-4bfe8217a217",[148,74,75],{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[255,258,261],{"languages_code":32,"title":256,"subtitle":19,"description":257},"Da prospecção ao fechamento: como a IA aumenta a eficiência em vendas","Um café da manhã exclusivo entre MeetRox e Cortex para reunir lideranças que estão redesenhando a forma de vender com apoio de IA, dados e Inteligência de Go To Market.",{"languages_code":36,"title":259,"subtitle":19,"description":260},"From prospecting to closing: how AI drives sales efficiency","An exclusive breakfast from MeetRox and Cortex bringing together leaders who are redesigning how they sell with AI, data, and Go-To-Market Intelligence.",{"languages_code":40,"title":262,"subtitle":19,"description":263},"De la prospección al cierre: cómo la IA aumenta la eficiencia en ventas","Un desayuno exclusivo entre MeetRox y Cortex para reunir a líderes que están rediseñando la forma de vender con apoyo de IA, datos e Inteligencia de Go-To-Market.",{"id":251},[148,74,75],{"slug":267,"published_at":268,"image":269,"tags":270,"status":12,"author":273,"blog_posts_translations":274,"translation":278,"localizedTitle":279,"localizedSubtitle":280,"excerpt":43,"cover_image":284,"tagList":285,"authorName":170,"authorSlug":171},"meetup-rox-happy-hour","2026-03-05T12:00:00","bf7111ad-6186-4107-9da1-7678ce8a0759",[148,271,272],"Liderança","Customer Success",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[275,278,281],{"languages_code":32,"title":276,"subtitle":19,"description":277},"MeetUp Rox, edição happy hour: conexões estratégicas que movimentam Revenue","Um encontro exclusivo para líderes de Vendas, Customer Success e Revenue que valorizam conexões estratégicas e boas conversas.",{"languages_code":36,"title":279,"subtitle":19,"description":280},"MeetUp Rox, happy hour edition: strategic connections that move Revenue","An exclusive gathering for Sales, Customer Success, and Revenue leaders who value strategic connections and great conversations.",{"languages_code":40,"title":282,"subtitle":19,"description":283},"MeetUp Rox, edición happy hour: conexiones estratégicas que mueven Revenue","Un encuentro exclusivo para líderes de Ventas, Customer Success y Revenue que valoran las conexiones estratégicas y las buenas conversaciones.",{"id":269},[148,271,272],{"slug":287,"published_at":288,"image":289,"tags":290,"status":12,"author":291,"blog_posts_translations":292,"translation":296,"localizedTitle":297,"localizedSubtitle":298,"excerpt":43,"cover_image":302,"tagList":303,"authorName":46,"authorSlug":47},"scorecards-vendas-ai","2026-01-12T12:01:00","ada77338-cfa0-4358-a91c-dffe3fb26035",[9,53,54],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[293,296,299],{"languages_code":32,"title":294,"subtitle":19,"description":295},"Scorecards de Vendas: como criar e analisar com IA","Aprenda como usar scorecards com IA para avaliar reuniões, treinar equipes e impulsionar resultados comerciais.",{"languages_code":36,"title":297,"subtitle":19,"description":298},"Sales Scorecards: how to build and analyze them with AI","Learn how to use AI scorecards to evaluate meetings, train teams, and drive sales results.",{"languages_code":40,"title":300,"subtitle":19,"description":301},"Scorecards de ventas: cómo crearlos y analizarlos con IA","Aprende a usar scorecards con IA para evaluar reuniones, entrenar equipos e impulsar resultados comerciales.",{"id":289},[9,53,54],{"slug":305,"published_at":306,"image":307,"tags":308,"status":12,"author":309,"blog_posts_translations":310,"translation":314,"localizedTitle":315,"localizedSubtitle":316,"excerpt":43,"cover_image":320,"tagList":321,"authorName":46,"authorSlug":47},"engenharia-de-prompt-ia-vendas-cs","2026-01-12T12:00:00","a3ee7aea-6186-45ff-9c3c-9f6ca8870c3f",[9,74,272],{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[311,314,317],{"languages_code":32,"title":312,"subtitle":19,"description":313},"Engenharia de prompt: como extrair o máximo da IA para vendas e CS","Saiba o que é engenharia de prompt e por que ela se tornou essencial para equipes de vendas e customer success. Descubra boas práticas para estruturar prompts, melhorar a qualidade das respostas e acelerar análises, propostas e previsões com IA.",{"languages_code":36,"title":315,"subtitle":19,"description":316},"Prompt engineering: how to get the most out of AI for sales and CS","Learn what prompt engineering is and why it's become essential for sales and customer success teams. Discover best practices for structuring prompts, improving answer quality, and speeding up analysis, proposals, and forecasts with AI.",{"languages_code":40,"title":318,"subtitle":19,"description":319},"Ingeniería de prompts: cómo aprovechar al máximo la IA en ventas y CS","Descubre qué es la ingeniería de prompts y por qué es esencial para los equipos de ventas y customer success. Conoce buenas prácticas para estructurar prompts, mejorar la calidad de las respuestas y acelerar análisis, propuestas y pronósticos con IA.",{"id":307},[9,74,272],{"slug":323,"published_at":324,"image":325,"tags":326,"status":12,"author":328,"blog_posts_translations":329,"translation":333,"localizedTitle":334,"localizedSubtitle":335,"excerpt":43,"cover_image":339,"tagList":340,"authorName":170,"authorSlug":171},"meetup-rox-fabrica-receita-recorrente","2025-10-29T12:00:00","1f945644-248c-4d01-a632-4cfeaf143b35",[148,327,11],"Processos",{"id":151,"first_name":152,"last_name":153,"email":19,"password":19,"location":19,"title":154,"description":155,"tags":19,"avatar":156,"language":19,"tfa_secret":19,"status":23,"role":19,"token":19,"last_access":19,"last_page":19,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":157},[330,333,336],{"languages_code":32,"title":331,"subtitle":19,"description":332},"Meetup Rox: IA e processos para revolucionar o time de receita","Um encontro gratuito e exclusivo para c-level e alta liderança de leads, clientes e parceiros da MeetRox, Winning by Design, Oracle, Driva e Salt Code.",{"languages_code":36,"title":334,"subtitle":19,"description":335},"Meetup Rox: AI and processes to transform your revenue team","A free, exclusive event for C-level and senior leaders among the leads, customers, and partners of MeetRox, Winning by Design, Oracle, Driva, and Salt Code.",{"languages_code":40,"title":337,"subtitle":19,"description":338},"Meetup Rox: IA y procesos para revolucionar el equipo de revenue","Un encuentro gratuito y exclusivo para c-level y alta dirección de leads, clientes y socios de MeetRox, Winning by Design, Oracle, Driva y Salt Code.",{"id":325},[148,327,11],{"data":342},[343],{"slug":69,"published_at":70,"image":71,"author":344,"blog_posts_translations":345},{"id":14,"first_name":15,"last_name":16,"email":17,"password":18,"location":19,"title":20,"description":21,"tags":19,"avatar":22,"language":19,"tfa_secret":19,"status":23,"role":24,"token":18,"last_access":25,"last_page":26,"provider":27,"external_identifier":19,"auth_data":19,"email_notifications":28,"appearance":19,"theme_dark":19,"theme_light":19,"theme_light_overrides":19,"theme_dark_overrides":19,"linkedin":29},[346,350,353],{"id":347,"blog_posts_id":348,"languages_code":32,"title":79,"subtitle":19,"content":349,"description":80},60,31,"\u003Cdiv style=\"position:relative;margin:12px 0 8px;padding:2px;border-radius:26px;background:linear-gradient(100deg,#FF7AA4 0%,#8E6BD0 30%,#5B9BC0 55%,#2BC48A 75%,#8E6BD0 100%);box-shadow:0 24px 60px -30px rgba(107,74,158,.45),0 0 0 6px rgba(232,51,109,.04)\">\u003Cdiv style=\"position:relative;overflow:hidden;border-radius:24px;padding:clamp(22px,3vw,32px) clamp(22px,3vw,36px);background:radial-gradient(60% 80% at 100% 0%,rgba(142,107,208,.12) 0%,rgba(142,107,208,0) 70%),radial-gradient(50% 70% at 0% 100%,rgba(91,155,192,.10) 0%,rgba(91,155,192,0) 70%),radial-gradient(40% 60% at 100% 100%,rgba(255,122,164,.12) 0%,rgba(255,122,164,0) 70%),#fff;display:flex;flex-direction:column;gap:20px\">\u003Cdiv style=\"display:flex;align-items:center;gap:14px\">\u003Cspan style=\"flex:none;width:44px;height:44px;border-radius:999px;background:linear-gradient(135deg,#FCE8EF 0%,#EDE6F8 100%);box-shadow:inset 0 0 0 1px rgba(142,107,208,.2);display:flex;align-items:center;justify-content:center\">\u003Csvg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" style=\"width:22px;height:22px\">\u003Cdefs>\u003ClinearGradient id=\"aisg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\u003Cstop offset=\"0\" stop-color=\"#FF7AA4\">\u003C\u002Fstop>\u003Cstop offset=\"1\" stop-color=\"#8E6BD0\">\u003C\u002Fstop>\u003C\u002FlinearGradient>\u003C\u002Fdefs>\u003Cpath fill=\"url(#aisg)\" d=\"M10 3C10.6 8.4 13.6 11.4 19 12C13.6 12.6 10.6 15.6 10 21C9.4 15.6 6.4 12.6 1 12C6.4 11.4 9.4 8.4 10 3Z\">\u003C\u002Fpath>\u003Cpath fill=\"#8E6BD0\" d=\"M19 1.5C19.25 3.6 20.4 4.75 22.5 5C20.4 5.25 19.25 6.4 19 8.5C18.75 6.4 17.6 5.25 15.5 5C17.6 4.75 18.75 3.6 19 1.5Z\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fspan>\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:clamp(22px,2.2vw,26px);font-weight:600;letter-spacing:-.025em;background:linear-gradient(90deg,#C4245A 0%,#6B4A9E 100%);-webkit-background-clip:text;background-clip:text;color:transparent\">Resumo da IA\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;flex-direction:column;gap:14px\">\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">O time comercial do Asaas perdia tempo anotando reuniões e preenchendo o CRM, e não tinha métricas claras de qualidade das conversas.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Com a MeetRox, mais de 900 reuniões foram registradas automaticamente no CRM em cerca de dois meses, e a nota média do scorecard de qualidade subiu de 5,2 para 9,4.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">O ciclo de vendas caiu de 35 para 21 dias e a conversão de novos clientes cresceu cerca de 80% em três meses, segundo a equipe.\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n## Assista ao case em vídeo\n\n\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=9yFn_DHBusg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;margin:8px auto;width:100%;max-width:100%;border-radius:20px;overflow:hidden;box-shadow:0 24px 50px -30px rgba(43,20,70,.55)\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002F0337a9aa-f459-4527-92f4-2f15910d6b37\" alt=\"Case Asaas + MeetRox\" style=\"display:block;width:100%;height:auto;aspect-ratio:16\u002F9;object-fit:cover;margin:0;border-radius:0;box-shadow:none\">\u003C\u002Fa>\n\n## Desafio: produtividade e qualidade nas reuniões\n\nO Asaas é uma fintech brasileira focada em automatizar cobranças e melhorar a gestão financeira. Apesar do sucesso da empresa, a operação comercial ainda enfrentava desafios de produtividade. Os vendedores precisavam anotar tudo o que era discutido em cada chamada e depois repassar as informações para o CRM, o que comprometia a atenção durante a reunião e deixava lacunas no registro. Além disso, o time de vendas não tinha métricas claras de qualidade nas conversas: era difícil saber se um pitch seguia o script, quais objeções eram mais comuns ou como cada vendedor performava.\n\nEsses desafios não são exclusivos do Asaas. Estudos de mercado mostram que representantes de vendas em geral gastam grande parte do tempo com tarefas administrativas. Uma pesquisa da Salesforce revela que os vendedores passam apenas 28% da semana vendendo, enquanto o restante é consumido por tarefas como gestão de negócios e inserção de dados. Outro levantamento aponta que 32% dos vendedores perdem mais de uma hora por dia apenas preenchendo dados manualmente no CRM. Esse cenário evidencia a necessidade de automação e ferramentas que liberem o time para focar no relacionamento com os clientes.\n\n## Solução: MeetRox e o CRM Autofill\n\nAo adotar a MeetRox, o Asaas incorporou inteligência artificial no processo comercial. A solução grava e transcreve todas as reuniões de vendas, preenche o CRM de forma automática e gera análises de comportamento. Os recursos da plataforma incluem:\n\n- Gravação e transcrição de reuniões nas principais plataformas de chamadas.\n- Preenchimento automático de CRM, reduzindo o tempo gasto com tarefas repetitivas e melhorando a precisão das anotações; a solução também fornece visibilidade estratégica dos dados de conversas.\n- Análises e insights baseados em IA, incluindo identificação de concorrentes citados, objeções e sentimentos; a plataforma registra padrões e pontos fortes ou fracos nas reuniões.\n- Pontuação de reuniões baseada em scripts de vendas, permitindo avaliar objetivamente se a conversa foi positiva ou precisa de melhorias.\n- Automação de tarefas: depois da reunião, a MeetRox cria tarefas e avisos para follow-ups, garantindo que nenhuma oportunidade seja esquecida.\n\nEssas funcionalidades ajudam a liberar tempo da equipe de vendas para o relacionamento com os clientes, seguindo a promessa da MeetRox de economizar cerca de 20% do tempo gasto em tarefas manuais.\n\n## Depoimentos do Asaas\n\n### Marcelo Vittal – diretor de vendas e novos negócios\n\nMarcelo destaca que a ferramenta se tornou fundamental no acompanhamento da qualidade das reuniões. A equipe utiliza a IA em um processo de melhoria contínua: as gravações servem para construir um backlog de informações e identificar quem são os concorrentes mencionados durante as calls. Com esses dados, o time melhora o pitch, ajusta o posicionamento e planeja futuras argumentações.\n\n> “A ferramenta tem sido importante no processo de acompanhamento da qualidade das reuniões. A gente tem utilizado a ferramenta em todo o processo de melhoria contínua dos processos do nosso time de vendas.”\n>\n> \u003Cspan style=\"font-family:var(--font-body, 'DM Sans', sans-serif);font-size:15px;font-weight:500;letter-spacing:0;color:#C4245A\">Marcelo Vittal, diretor de vendas e novos negócios\u003C\u002Fspan>\n\n### Carlos Miranda – Senior RevOps no Asaas\n\n\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fshorts\u002FjU2ma-Yr9dk\" target=\"_blank\" rel=\"noopener\" style=\"display:block;margin:8px auto;width:100%;max-width:360px;border-radius:20px;overflow:hidden;box-shadow:0 24px 50px -30px rgba(43,20,70,.55)\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002F6b561249-ee5a-4e5a-a8bc-a551ff1f3a9e\" alt=\"Vídeo\" style=\"display:block;width:100%;height:auto;aspect-ratio:9\u002F16;object-fit:cover;margin:0;border-radius:0;box-shadow:none\">\u003C\u002Fa>\n\nResponsável pela operação de pré-vendas e vendas, Cadu relata uma evolução significativa no scorecard de qualidade das reuniões: a nota média saltou de 5,2 para 9,4. O uso de inteligência artificial permitiu analisar mais de mil reuniões em massa e economizar cerca de 2.000 horas de avaliação manual. Outro destaque é o backlog de mais de 4.000 reuniões gravadas. Os melhores cases são usados como exemplos para treinar novos vendedores: eles podem assistir às reuniões de sucesso, deixar comentários e estudar abordagens que deram certo.\n\n### Uso do CRM Autofill\n\nCadu menciona que a funcionalidade mais útil é o CRM Autofill. Em pouco mais de dois meses, mais de 900 reuniões foram preenchidas automaticamente no CRM. Considerando que cada preenchimento manual levaria cerca de 10 minutos, isso representa uma economia de 150 horas, equivalente a quase dois meses de trabalho de um analista.\n\n### Victória Helena – Inside Sales na Asaas\n\nVitória destaca como a automação de tarefas agiliza o pós-reunião: o CRM é preenchido automaticamente, e a MeetRox cria tarefas de follow-up quase imediatamente. Antes, ela gastava cerca de 15 minutos para mover o card no CRM e adicionar informações. Hoje, esse processo é instantâneo, liberando praticamente um dia inteiro de trabalho por semana para focar na venda. Com o tempo economizado, o ciclo de vendas diminuiu de 35 dias para 21 dias, uma redução de cerca de 40%.\n\n> “Faço uma média de 8 reuniões por dia e gastava 15 minutos para mover o card no CRM e adicionar informações. Hoje, não preciso mais fazer isso: dá praticamente um dia inteiro de trabalho reduzido. Em três meses, o aumento de conversão de novos clientes foi em torno de 80%.”\n>\n> \u003Cspan style=\"font-family:var(--font-body, 'DM Sans', sans-serif);font-size:15px;font-weight:500;letter-spacing:0;color:#C4245A\">Vitória, gerente de contas executivas\u003C\u002Fspan>\n\n### Rafaela Tullio – Gerente de Vendas na Asaas\n\nAntes de adotar a MeetRox, o time de vendas anotava as informações durante a reunião e depois as transferia para o CRM. Esse processo tirava foco da conversa e resultava em registros incompletos. Após a implantação da plataforma, o primeiro passo foi utilizar a transcrição automática das reuniões. Ao perceberem o potencial da ferramenta, Rafaela e a equipe passaram a utilizar as funcionalidades de classificação de objeções, identificação de soluções apresentadas e pontuação da reunião com base no script de vendas. Cada vendedor recebe uma nota que indica se a reunião foi boa, excelente ou ruim. Esses indicadores fornecem insumos para treinamento e capacitação: os gestores conseguem identificar gaps individuais e trabalhar de forma direcionada no desenvolvimento de cada profissional.\n\n## Impactos mensuráveis\n\nA adoção da MeetRox trouxe ganhos concretos para a operação do Asaas. A tabela a seguir resume os principais resultados relatados pela equipe:\n\n| Indicador | Resultado | Observação |\n|---|---|---|\n| Scorecard de qualidade | De 5,2 para 9,4 | Comparativo antes e depois da MeetRox (Cadu). |\n| Reuniões avaliadas | \\> 1.000 | Análise em massa; economizou ~2.000 horas de revisão manual. |\n| Backlog de gravações | \\> 4.000 reuniões | Serve como biblioteca de boas práticas para treinamentos. |\n| Reuniões preenchidas automaticamente | \\> 900 | Em ~2 meses com CRM Autofill; economia de ~150 horas. |\n| Aumento de conversão | ~80% | Em 3 meses (Vitória). |\n| Redução do ciclo de vendas | 35 dias → 21 dias | Redução de ~40% (Vitória). |\n\n## Transformação contínua: IA e empatia impulsionando vendas\n\nA parceria entre Asaas e MeetRox demonstra como a inteligência artificial pode transformar processos de vendas. A MeetRox não se limita a transcrever chamadas: suas funcionalidades de preenchimento automático e análise de dados libertam o time de tarefas administrativas e oferecem insights estratégicos. Além de melhorar a produtividade, a plataforma elevou a qualidade das interações com clientes, aumentou a conversão e reduziu o ciclo de vendas.\n\nPara empresas que buscam escalar o desempenho comercial, este case mostra que investir em tecnologia de speech analytics e automação de CRM gera resultados tangíveis. Asaas e MeetRox construíram um modelo baseado em dados, treinamento contínuo e melhoria constante, reforçando que inteligência artificial e empatia humana podem andar lado a lado para acelerar crescimento e fidelização dos clientes.\n",{"id":351,"blog_posts_id":348,"languages_code":36,"title":82,"subtitle":19,"content":352,"description":83},61,"\u003Cdiv style=\"position:relative;margin:12px 0 8px;padding:2px;border-radius:26px;background:linear-gradient(100deg,#FF7AA4 0%,#8E6BD0 30%,#5B9BC0 55%,#2BC48A 75%,#8E6BD0 100%);box-shadow:0 24px 60px -30px rgba(107,74,158,.45),0 0 0 6px rgba(232,51,109,.04)\">\u003Cdiv style=\"position:relative;overflow:hidden;border-radius:24px;padding:clamp(22px,3vw,32px) clamp(22px,3vw,36px);background:radial-gradient(60% 80% at 100% 0%,rgba(142,107,208,.12) 0%,rgba(142,107,208,0) 70%),radial-gradient(50% 70% at 0% 100%,rgba(91,155,192,.10) 0%,rgba(91,155,192,0) 70%),radial-gradient(40% 60% at 100% 100%,rgba(255,122,164,.12) 0%,rgba(255,122,164,0) 70%),#fff;display:flex;flex-direction:column;gap:20px\">\u003Cdiv style=\"display:flex;align-items:center;gap:14px\">\u003Cspan style=\"flex:none;width:44px;height:44px;border-radius:999px;background:linear-gradient(135deg,#FCE8EF 0%,#EDE6F8 100%);box-shadow:inset 0 0 0 1px rgba(142,107,208,.2);display:flex;align-items:center;justify-content:center\">\u003Csvg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" style=\"width:22px;height:22px\">\u003Cdefs>\u003ClinearGradient id=\"aisg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\u003Cstop offset=\"0\" stop-color=\"#FF7AA4\">\u003C\u002Fstop>\u003Cstop offset=\"1\" stop-color=\"#8E6BD0\">\u003C\u002Fstop>\u003C\u002FlinearGradient>\u003C\u002Fdefs>\u003Cpath fill=\"url(#aisg)\" d=\"M10 3C10.6 8.4 13.6 11.4 19 12C13.6 12.6 10.6 15.6 10 21C9.4 15.6 6.4 12.6 1 12C6.4 11.4 9.4 8.4 10 3Z\">\u003C\u002Fpath>\u003Cpath fill=\"#8E6BD0\" d=\"M19 1.5C19.25 3.6 20.4 4.75 22.5 5C20.4 5.25 19.25 6.4 19 8.5C18.75 6.4 17.6 5.25 15.5 5C17.6 4.75 18.75 3.6 19 1.5Z\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fspan>\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:clamp(22px,2.2vw,26px);font-weight:600;letter-spacing:-.025em;background:linear-gradient(90deg,#C4245A 0%,#6B4A9E 100%);-webkit-background-clip:text;background-clip:text;color:transparent\">AI Summary\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;flex-direction:column;gap:14px\">\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Asaas's sales team was losing time taking meeting notes and filling in the CRM, and had no clear metrics for conversation quality.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">With MeetRox, more than 900 meetings were logged automatically to the CRM in about two months, and the average quality scorecard score rose from 5.2 to 9.4.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">The sales cycle dropped from 35 to 21 days, and new-customer conversion grew about 80% in three months, according to the team.\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n## Watch the customer story\n\n\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=9yFn_DHBusg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;margin:8px auto;width:100%;max-width:100%;border-radius:20px;overflow:hidden;box-shadow:0 24px 50px -30px rgba(43,20,70,.55)\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002F0337a9aa-f459-4527-92f4-2f15910d6b37\" alt=\"Asaas + MeetRox customer story\" style=\"display:block;width:100%;height:auto;aspect-ratio:16\u002F9;object-fit:cover;margin:0;border-radius:0;box-shadow:none\">\u003C\u002Fa>\n\n## Challenge: productivity and meeting quality\n\nAsaas is a Brazilian fintech focused on automating billing and improving financial management. Despite the company's success, its sales operation still faced productivity challenges. Reps had to write down everything discussed on each call and then transfer it to the CRM, which hurt their focus during meetings and left gaps in the records. On top of that, the sales team had no clear conversation-quality metrics: it was hard to know whether a pitch followed the script, which objections were most common, or how each rep was performing.\n\nThese challenges aren't unique to Asaas. Market studies show that sales reps generally spend much of their time on admin work. Salesforce research found that reps spend only 28% of their week selling, with the rest taken up by tasks like deal management and data entry. Another survey shows 32% of reps lose more than an hour a day just entering data into the CRM manually. This highlights the need for automation and tools that free the team to focus on customer relationships.\n\n## Solution: MeetRox and CRM Autofill\n\nBy adopting MeetRox, Asaas brought artificial intelligence into its sales process. The solution records and transcribes every sales meeting, fills in the CRM automatically, and generates behavioral analysis. Platform features include:\n\n- Meeting recording and transcription on the major calling platforms.\n- Automatic CRM updates, reducing time spent on repetitive tasks and improving note accuracy; the solution also provides strategic visibility into conversation data.\n- AI-powered analysis and insights, including competitor mentions, objections, and sentiment; the platform captures patterns and strengths or weaknesses in meetings.\n- Meeting scoring based on sales scripts, allowing an objective assessment of whether the conversation went well or needs improvement.\n- Task automation: after the meeting, MeetRox creates tasks and follow-up reminders, so no opportunity slips through the cracks.\n\nThese features help free up the sales team's time for customer relationships, in line with MeetRox's promise of saving about 20% of the time spent on manual tasks.\n\n## What the Asaas Team Says\n\n### Marcelo Vittal – Director of Sales and New Business\n\nMarcelo highlights that the tool has become essential for tracking meeting quality. The team uses the AI in a continuous improvement process: recordings help build a knowledge backlog and identify which competitors are mentioned on calls. With this data, the team sharpens the pitch, adjusts positioning, and plans future arguments.\n\n> “The tool has been key to tracking meeting quality. We've been using it throughout our sales team's continuous process improvement.”\n>\n> \u003Cspan style=\"font-family:var(--font-body, 'DM Sans', sans-serif);font-size:15px;font-weight:500;letter-spacing:0;color:#C4245A\">Marcelo Vittal, Director of Sales and New Business\u003C\u002Fspan>\n\n### Carlos Miranda – Senior RevOps at Asaas\n\n\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fshorts\u002FjU2ma-Yr9dk\" target=\"_blank\" rel=\"noopener\" style=\"display:block;margin:8px auto;width:100%;max-width:360px;border-radius:20px;overflow:hidden;box-shadow:0 24px 50px -30px rgba(43,20,70,.55)\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002F6b561249-ee5a-4e5a-a8bc-a551ff1f3a9e\" alt=\"Video\" style=\"display:block;width:100%;height:auto;aspect-ratio:9\u002F16;object-fit:cover;margin:0;border-radius:0;box-shadow:none\">\u003C\u002Fa>\n\nResponsible for the pre-sales and sales operation, Cadu reports a significant jump in the meeting quality scorecard: the average score went from 5.2 to 9.4. Using AI made it possible to analyze more than a thousand meetings at once and save about 2,000 hours of manual evaluation. Another highlight is the backlog of more than 4,000 recorded meetings. The best cases are used as examples to train new reps: they can watch successful meetings, leave comments, and study approaches that worked.\n\n### Using CRM Autofill\n\nCadu says the most useful feature is CRM Autofill. In just over two months, more than 900 meetings were logged to the CRM automatically. Since each manual entry would take about 10 minutes, that's 150 hours saved, the equivalent of almost two months of an analyst's work.\n\n### Victória Helena – Inside Sales at Asaas\n\nVitória highlights how task automation speeds up the post-meeting work: the CRM is filled in automatically, and MeetRox creates follow-up tasks almost instantly. She used to spend about 15 minutes moving the card in the CRM and adding information. Now it's instant, freeing up almost a full workday each week to focus on selling. With the time saved, the sales cycle dropped from 35 days to 21 days, a reduction of about 40%.\n\n> “I average 8 meetings a day and used to spend 15 minutes moving the card in the CRM and adding information. Now I don't have to do that anymore: it saves almost an entire workday. In three months, new-customer conversion went up about 80%.”\n>\n> \u003Cspan style=\"font-family:var(--font-body, 'DM Sans', sans-serif);font-size:15px;font-weight:500;letter-spacing:0;color:#C4245A\">Vitória, Executive Account Manager\u003C\u002Fspan>\n\n### Rafaela Tullio – Sales Manager at Asaas\n\nBefore adopting MeetRox, the sales team took notes during meetings and transferred them to the CRM afterward. That took focus away from the conversation and led to incomplete records. After rolling out the platform, the first step was using automatic meeting transcription. Once they saw the tool's potential, Rafaela and the team started using objection classification, identification of the solutions presented, and meeting scoring based on the sales script. Each rep gets a score showing whether the meeting was good, excellent, or poor. These indicators feed training and enablement: managers can identify individual gaps and work in a targeted way on each person's development.\n\n## Measurable impact\n\nAdopting MeetRox brought concrete gains to the Asaas operation. The table below summarizes the main results reported by the team:\n\n| Metric | Results | Notes |\n|---|---|---|\n| Quality scorecard | From 5.2 to 9.4 | Before-and-after comparison with MeetRox (Cadu). |\n| Meetings evaluated | \\> 1.000 | Bulk analysis; saved ~2,000 hours of manual review. |\n| Recording backlog | \\> 4,000 meetings | Serves as a best-practice library for training. |\n| Meetings logged automatically | \\> 900 | In ~2 months with CRM Autofill; ~150 hours saved. |\n| Conversion increase | ~80% | In 3 months (Vitória). |\n| Sales cycle reduction | 35 days → 21 days | ~40% reduction (Vitória). |\n\n## Continuous transformation: AI and empathy driving sales\n\nThe partnership between Asaas and MeetRox shows how AI can transform sales processes. MeetRox doesn't just transcribe calls: its automatic CRM fill and data analysis features free the team from admin work and deliver strategic insights. Beyond boosting productivity, the platform raised the quality of customer interactions, increased conversion, and shortened the sales cycle.\n\nFor companies looking to scale sales performance, this case shows that investing in speech analytics and CRM automation delivers tangible results. Asaas and MeetRox built a model based on data, continuous training, and constant improvement, proving that artificial intelligence and human empathy can go hand in hand to accelerate growth and customer loyalty.\n",{"id":354,"blog_posts_id":348,"languages_code":40,"title":85,"subtitle":19,"content":355,"description":86},62,"\u003Cdiv style=\"position:relative;margin:12px 0 8px;padding:2px;border-radius:26px;background:linear-gradient(100deg,#FF7AA4 0%,#8E6BD0 30%,#5B9BC0 55%,#2BC48A 75%,#8E6BD0 100%);box-shadow:0 24px 60px -30px rgba(107,74,158,.45),0 0 0 6px rgba(232,51,109,.04)\">\u003Cdiv style=\"position:relative;overflow:hidden;border-radius:24px;padding:clamp(22px,3vw,32px) clamp(22px,3vw,36px);background:radial-gradient(60% 80% at 100% 0%,rgba(142,107,208,.12) 0%,rgba(142,107,208,0) 70%),radial-gradient(50% 70% at 0% 100%,rgba(91,155,192,.10) 0%,rgba(91,155,192,0) 70%),radial-gradient(40% 60% at 100% 100%,rgba(255,122,164,.12) 0%,rgba(255,122,164,0) 70%),#fff;display:flex;flex-direction:column;gap:20px\">\u003Cdiv style=\"display:flex;align-items:center;gap:14px\">\u003Cspan style=\"flex:none;width:44px;height:44px;border-radius:999px;background:linear-gradient(135deg,#FCE8EF 0%,#EDE6F8 100%);box-shadow:inset 0 0 0 1px rgba(142,107,208,.2);display:flex;align-items:center;justify-content:center\">\u003Csvg viewBox=\"0 0 24 24\" width=\"22\" height=\"22\" style=\"width:22px;height:22px\">\u003Cdefs>\u003ClinearGradient id=\"aisg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\u003Cstop offset=\"0\" stop-color=\"#FF7AA4\">\u003C\u002Fstop>\u003Cstop offset=\"1\" stop-color=\"#8E6BD0\">\u003C\u002Fstop>\u003C\u002FlinearGradient>\u003C\u002Fdefs>\u003Cpath fill=\"url(#aisg)\" d=\"M10 3C10.6 8.4 13.6 11.4 19 12C13.6 12.6 10.6 15.6 10 21C9.4 15.6 6.4 12.6 1 12C6.4 11.4 9.4 8.4 10 3Z\">\u003C\u002Fpath>\u003Cpath fill=\"#8E6BD0\" d=\"M19 1.5C19.25 3.6 20.4 4.75 22.5 5C20.4 5.25 19.25 6.4 19 8.5C18.75 6.4 17.6 5.25 15.5 5C17.6 4.75 18.75 3.6 19 1.5Z\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fspan>\u003Cspan style=\"font-family:var(--font-display, Outfit, Inter, system-ui, sans-serif);font-size:clamp(22px,2.2vw,26px);font-weight:600;letter-spacing:-.025em;background:linear-gradient(90deg,#C4245A 0%,#6B4A9E 100%);-webkit-background-clip:text;background-clip:text;color:transparent\">Resumen de IA\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;flex-direction:column;gap:14px\">\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">El equipo comercial de Asaas perdía tiempo anotando reuniones y completando el CRM, y no tenía métricas claras de calidad de las conversaciones.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">Con MeetRox, más de 900 reuniones se registraron automáticamente en el CRM en cerca de dos meses, y la nota promedio del scorecard de calidad subió de 5,2 a 9,4.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv style=\"display:flex;gap:12px;font-size:17px;line-height:1.7;color:#3F3F47\">\u003Cspan style=\"flex:none;width:6px;height:6px;margin-top:12px;border-radius:999px;background:linear-gradient(135deg,#FF7AA4,#8E6BD0)\">\u003C\u002Fspan>\u003Cspan style=\"min-width:0;text-wrap:pretty\">El ciclo de ventas cayó de 35 a 21 días y la conversión de nuevos clientes creció cerca de 80% en tres meses, según el equipo.\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n## Mira el caso en video\n\n\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=9yFn_DHBusg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;margin:8px auto;width:100%;max-width:100%;border-radius:20px;overflow:hidden;box-shadow:0 24px 50px -30px rgba(43,20,70,.55)\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002F0337a9aa-f459-4527-92f4-2f15910d6b37\" alt=\"Caso Asaas + MeetRox\" style=\"display:block;width:100%;height:auto;aspect-ratio:16\u002F9;object-fit:cover;margin:0;border-radius:0;box-shadow:none\">\u003C\u002Fa>\n\n## Desafío: productividad y calidad en las reuniones\n\nAsaas es una fintech brasileña enfocada en automatizar cobros y mejorar la gestión financiera. A pesar del éxito de la empresa, la operación comercial todavía enfrentaba desafíos de productividad. Los vendedores tenían que anotar todo lo que se discutía en cada llamada y después pasar la información al CRM, lo que comprometía la atención durante la reunión y dejaba vacíos en el registro. Además, el equipo de ventas no tenía métricas claras de calidad en las conversaciones: era difícil saber si un pitch seguía el guion, cuáles eran las objeciones más comunes o cómo rendía cada vendedor.\n\nEstos desafíos no son exclusivos de Asaas. Los estudios de mercado muestran que los representantes de ventas en general dedican gran parte del tiempo a tareas administrativas. Una investigación de Salesforce revela que los vendedores pasan solo el 28% de la semana vendiendo, mientras que el resto se consume en tareas como gestión de negocios e ingreso de datos. Otro relevamiento señala que el 32% de los vendedores pierde más de una hora por día solo cargando datos manualmente en el CRM. Este escenario evidencia la necesidad de automatización y de herramientas que liberen al equipo para enfocarse en la relación con los clientes.\n\n## Solución: MeetRox y CRM Autofill\n\nAl adoptar MeetRox, Asaas incorporó inteligencia artificial al proceso comercial. La solución graba y transcribe todas las reuniones de ventas, completa el CRM de forma automática y genera análisis de comportamiento. Los recursos de la plataforma incluyen:\n\n- Grabación y transcripción de reuniones en las principales plataformas de llamadas.\n- Llenado automático del CRM, reduciendo el tiempo dedicado a tareas repetitivas y mejorando la precisión de las notas; la solución también ofrece visibilidad estratégica de los datos de las conversaciones.\n- Análisis e insights basados en IA, incluida la identificación de competidores citados, objeciones y sentimientos; la plataforma registra patrones y fortalezas o debilidades en las reuniones.\n- Puntuación de reuniones basada en guiones de ventas, lo que permite evaluar objetivamente si la conversación fue positiva o necesita mejoras.\n- Automatización de tareas: después de la reunión, MeetRox crea tareas y avisos de follow-up, garantizando que ninguna oportunidad quede olvidada.\n\nEstas funcionalidades ayudan a liberar tiempo del equipo de ventas para la relación con los clientes, en línea con la promesa de MeetRox de ahorrar cerca del 20% del tiempo dedicado a tareas manuales.\n\n## Testimonios de Asaas\n\n### Marcelo Vittal – director de ventas y nuevos negocios\n\nMarcelo destaca que la herramienta se volvió fundamental para seguir la calidad de las reuniones. El equipo usa la IA en un proceso de mejora continua: las grabaciones sirven para construir un backlog de información e identificar qué competidores se mencionan durante las calls. Con estos datos, el equipo mejora el pitch, ajusta el posicionamiento y planifica futuras argumentaciones.\n\n> “La herramienta ha sido importante en el proceso de seguimiento de la calidad de las reuniones. La usamos en todo el proceso de mejora continua de los procesos de nuestro equipo de ventas.”\n>\n> \u003Cspan style=\"font-family:var(--font-body, 'DM Sans', sans-serif);font-size:15px;font-weight:500;letter-spacing:0;color:#C4245A\">Marcelo Vittal, director de ventas y nuevos negocios\u003C\u002Fspan>\n\n### Carlos Miranda – Senior RevOps en Asaas\n\n\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fshorts\u002FjU2ma-Yr9dk\" target=\"_blank\" rel=\"noopener\" style=\"display:block;margin:8px auto;width:100%;max-width:360px;border-radius:20px;overflow:hidden;box-shadow:0 24px 50px -30px rgba(43,20,70,.55)\">\u003Cimg src=\"https:\u002F\u002Fdirectus.meetrox.ai\u002Fassets\u002F6b561249-ee5a-4e5a-a8bc-a551ff1f3a9e\" alt=\"Video\" style=\"display:block;width:100%;height:auto;aspect-ratio:9\u002F16;object-fit:cover;margin:0;border-radius:0;box-shadow:none\">\u003C\u002Fa>\n\nResponsable de la operación de preventa y ventas, Cadu relata una evolución significativa en el scorecard de calidad de las reuniones: la nota promedio saltó de 5,2 a 9,4. El uso de inteligencia artificial permitió analizar más de mil reuniones en masa y ahorrar cerca de 2.000 horas de evaluación manual. Otro punto destacado es el backlog de más de 4.000 reuniones grabadas. Los mejores casos se usan como ejemplos para entrenar a nuevos vendedores: pueden ver las reuniones exitosas, dejar comentarios y estudiar los enfoques que funcionaron.\n\n### Uso de CRM Autofill\n\nCadu menciona que la funcionalidad más útil es CRM Autofill. En poco más de dos meses, más de 900 reuniones se completaron automáticamente en el CRM. Considerando que cada carga manual llevaría cerca de 10 minutos, eso representa un ahorro de 150 horas, el equivalente a casi dos meses de trabajo de un analista.\n\n### Victória Helena – Inside Sales en Asaas\n\nVitória destaca cómo la automatización de tareas agiliza el posreunión: el CRM se completa automáticamente y MeetRox crea tareas de follow-up casi de inmediato. Antes, gastaba cerca de 15 minutos para mover la tarjeta en el CRM y agregar información. Hoy, ese proceso es instantáneo, liberando prácticamente un día entero de trabajo por semana para enfocarse en vender. Con el tiempo ahorrado, el ciclo de ventas bajó de 35 a 21 días, una reducción de cerca del 40%.\n\n> “Hago un promedio de 8 reuniones por día y gastaba 15 minutos para mover la tarjeta en el CRM y agregar información. Hoy ya no necesito hacerlo: es prácticamente un día entero de trabajo menos. En tres meses, el aumento de conversión de nuevos clientes fue de alrededor del 80%.”\n>\n> \u003Cspan style=\"font-family:var(--font-body, 'DM Sans', sans-serif);font-size:15px;font-weight:500;letter-spacing:0;color:#C4245A\">Vitória, gerente de cuentas ejecutivas\u003C\u002Fspan>\n\n### Rafaela Tullio – gerente de ventas en Asaas\n\nAntes de adoptar MeetRox, el equipo de ventas anotaba la información durante la reunión y después la transfería al CRM. Ese proceso quitaba foco de la conversación y generaba registros incompletos. Tras implementar la plataforma, el primer paso fue usar la transcripción automática de las reuniones. Al percibir el potencial de la herramienta, Rafaela y el equipo pasaron a usar las funcionalidades de clasificación de objeciones, identificación de soluciones presentadas y puntuación de la reunión según el guion de ventas. Cada vendedor recibe una nota que indica si la reunión fue buena, excelente o mala. Estos indicadores ofrecen insumos para entrenamiento y capacitación: los gerentes logran identificar brechas individuales y trabajar de forma dirigida en el desarrollo de cada profesional.\n\n## Impactos medibles\n\nLa adopción de MeetRox trajo ganancias concretas a la operación de Asaas. La siguiente tabla resume los principales resultados reportados por el equipo:\n\n| Indicador | Resultado | Observación |\n|---|---|---|\n| Scorecard de calidad | De 5,2 a 9,4 | Comparativo antes y después de MeetRox (Cadu). |\n| Reuniones evaluadas | \\> 1.000 | Análisis en masa; ahorró ~2.000 horas de revisión manual. |\n| Backlog de grabaciones | \\> 4.000 reuniones | Sirve como biblioteca de buenas prácticas para entrenamientos. |\n| Reuniones completadas automáticamente | \\> 900 | En ~2 meses con CRM Autofill; ahorro de ~150 horas. |\n| Aumento de conversión | ~80% | En 3 meses (Vitória). |\n| Reducción del ciclo de ventas | 35 días → 21 días | Reducción de ~40% (Vitória). |\n\n## Transformación continua: IA y empatía impulsando las ventas\n\nLa alianza entre Asaas y MeetRox demuestra cómo la inteligencia artificial puede transformar los procesos de ventas. MeetRox no se limita a transcribir llamadas: sus funcionalidades de llenado automático y análisis de datos liberan al equipo de tareas administrativas y ofrecen insights estratégicos. Además de mejorar la productividad, la plataforma elevó la calidad de las interacciones con los clientes, aumentó la conversión y redujo el ciclo de ventas.\n\nPara las empresas que buscan escalar el desempeño comercial, este caso muestra que invertir en tecnología de speech analytics y automatización del CRM genera resultados tangibles. Asaas y MeetRox construyeron un modelo basado en datos, entrenamiento continuo y mejora constante, reforzando que la inteligencia artificial y la empatía humana pueden ir de la mano para acelerar el crecimiento y la fidelización de los clientes.\n",1792003525258]