Rox Coach

Automated, evidence-based feedback after every conversation

We uncover your sales team's success pattern and give every rep practical, evidence-backed guidance on what to do more, what to do less and what to do next.

See the problem

Today

Rox CoachAPP10:42 AM

Hi @Ana! Here's the feedback from your meeting with Norvia Logistics.

Meeting feedback

✓ What worked

You nailed the pain before the demo.

! What to adjust

The meeting ended without a clear next step.

37:20 “We'll figure out next steps later.”

→ For your next meeting

Close with a date and an owner for the next step.

View full feedback

Message Rox Coach

The problem

Same workload, different results

The gap is in execution quality: what, when and how.

Without MeetRox: 20% of reps = 80% of revenue
With MeetRox
Additional revenue

Revenue per rep

Top PerformersMid PerformersLow Performers

Top performers
~20% of the team
Already hitting 200% or more of quota. They're self-taught and motivated. The point is to understand what they do differently so best practices can be replicated across the rest of the team.
Mid performers
~60% of the team
This group is the most likely to move results quickly. A gain of just a few percentage points can grow total revenue by more than 20%.
Low performers
~20% of the team
Chronically low output. They demand a massive time investment, but can turn results around with close follow-up.

The goal isn't coaching with generic methodologies. It's uncovering the success pattern unique to your operation and automating team training.

See how it works

How it works

Success pattern
We uncover what drives results most in your sales operation
YOUR IMPROVEMENT FOCUS
Decision mapping
Starting score 2.4
Target 2.9
SCORES BY CRITERION VS. TEAM AVERAGE
Opening and alignment2.53 −0.7
Critical event and urgency2.21 −1.0
Tying value to the demo3.11 −0.5
Decision mapping1.84 −1.2
IN YOUR NEXT CONVERSATION
Ask who else is involved in the decision and how it will be made.
Automated feedback
Practical, evidence-backed guidance on what to do more, less and next
Today
Rox CoachAPP10:42 AM
Hi @Ana! Here's the feedback from your meeting with Norvia Logistics.
Meeting feedback
✓ What worked
You nailed the pain before the demo.
! What to adjust
The meeting ended without a clear next step.
37:20 “We'll figure out next steps later.”
→ For your next meeting
Close with a date and an owner for the next step.
View full feedback
Message Rox Coach
RA
Rep A
Discovery call · Delta Co.
SCORE
3.85
Critical event and urgency5.0
Identified a clear critical event and used it to create genuine urgency.
17:04 “We're in a bit of a rush because a new head of sales starts next quarter.”
Tying value to the demo4.0
Tied features to the pains raised instead of giving a generic pitch.
22:32 “Since you said the problem is missed follow-ups, let me show you how the alerts work.”
Decision mapping2.0
Didn't confirm who else is involved in the decision or the next steps in the process.
Impact on results
Managers track individual and team progress toward the top performers' standard
PROGRESS
Team progress vs. top performers
Top performersTeam averageRep ARep B
Ranking · Discovery meeting
1. Camila Rocha3.43▲ 0.43
2. Thiago Lima3.33▲ 0.33
3. Bruna Alves3.13▲ 0.13
4. Diego Souza2.51▼ 0.49
Pillar · Decision mapping
Low-performance patterns
Jumped straight to the solution
Didn't map the pain
Moved to proposal too early

Turn every conversation into development

Automated, evidence-driven coaching that accelerates performance and sales.

Capture
Every conversation is captured and processed by MeetRox SignalGraph.
Classification
The conversation type and evaluation standard are identified automatically.
Evaluation
Based on the pattern of successful behaviors in your operation.
Feedback
Minutes after the conversation, the rep gets feedback backed by evidence.

For sellers

What to do differently in the next conversation

One focus at a time

The overview shows the month's starting score, current score and target, with guidance on how to improve. The improvement focus highlights one priority criterion and the concrete actions to work on it.

Strengths and weaknesses: What to keep and what to develop, with detail on each behavior.
Concrete actions: Practical guidance for the next conversation, not just a score.

YOUR IMPROVEMENT FOCUS

Decision mapping

Starting score 2.4

Target 2.9

SCORES BY CRITERION VS. TEAM AVERAGE

Opening and alignment2.53 −0.7

Critical event and urgency2.21 −1.0

Tying value to the demo3.11 −0.5

Decision mapping1.84 −1.2

IN YOUR NEXT CONVERSATION

Ask who else is involved in the decision and how it will be made.

You vs. the team

A radar chart and a bar chart compare each behavior with the team average and with top performers. It's clear where the person is already ahead and where the biggest gap is.

By conversation type: Each meeting type has its own standard, and the comparison respects that.

Week-over-week progress

The score is tracked every week, so the person sees the effect of what changed in their conversations and the manager knows whether coaching is working.

Compared with the team: Reference lines show the team average and top performers over the same period.

Feedback on every conversation

For every conversation: a summary, overall feedback and behavior-specific feedback, with excerpts as evidence and recommended next steps.

Evidence behind every score: Every score traces back to the excerpt that produced it, which makes coaching defensible.

For managers

Where to invest your coaching time

Ranking · Discovery meeting
1. Camila Rocha3.43▲ 0.43
2. Thiago Lima3.33▲ 0.33
3. Bruna Alves3.13▲ 0.13
4. Diego Souza2.51▼ 0.49
Compare performance
Individual analysis of each person, with filtering by conversation type and team.
Management insights
Top performance
Mentoring candidates
1. Camila Rocha3.43
2. Thiago Lima3.33
Watch zone
1:1 priority
1. Diego Souza2.51
2. Bruna Alves3.13
Know where to act
Who can be a role model for the team and who should be the priority for 1:1s.
Pillar · Decision mapping
12345
Low-performance patterns
- Jumped straight to the solution
- Didn't map the pain
- Moved to proposal too early
Understand each pillar
Score distribution and recurring signals of what's being missed, with evidence from meetings.

Results

From sales conversations to revenue impact

MeetRox captures and structures conversation data so reps and agents can work more efficiently and effectively.

Efficiency

more time selling

Effectiveness

selling better

Productivity

more revenue per rep

Efficiency
8h+of work saved per person, every week
Productivity
40%+shorter sales cycles
Effectiveness
80%+higher pitch adherence
Productivity
30%+higher conversion rates

Connectivity

Works with the tools
your team already uses

MeetRox connects to your CRM, your meeting and phone platforms, and the channels your team relies on every day, without changing how anyone works.

Integrations

CRM: SalesforceHubSpotZoho
Video: Google MeetMicrosoft TeamsZoom
WhatsApp: TwilioBlipWhatsApp Business
VoIP: GoToZenviaRavena
Calendar & channels: Google CalendarMicrosoft OutlookSlack

30 native integrations

API

Deterministic, versioned, with a stable schema and historical backfill.

View documentation

MCP Server

AI agents query MeetRox in natural language, right inside the workflow.

Security

Your conversation data, always protected

A public Trust Center with policies, subprocessors and status. LGPD compliance and a commitment never to use customer data to train models.

Visit the Trust Center View system status

LGPD compliant
Per-user permissions
Every action logged
Customer data never trains models

Trusted by the most demanding companies since 2018

Frequently asked questions

Questions about
Rox Coach

Rox Coach is the MeetRox Rox Agent that evaluates the performance of sales professionals (AE, SDR) and post-sales professionals (CSM, KAM) and delivers automated, evidence-driven feedback minutes after every conversation.

Automated, evidence-based feedback after every conversation

Same workload, different results

Top performers

Mid performers

Low performers

We uncover what drives results most in your sales operation

Practical, evidence-backed guidance on what to do more, less and next

Managers track individual and team progress toward the top performers' standard

Turn every conversation into development

Capture

Classification

Evaluation

Feedback

What to do differently in the next conversation

One focus at a time

You vs. the team

Week-over-week progress

Feedback on every conversation

Where to invest your coaching time

Compare performance

Know where to act

Understand each pillar

From sales conversations to revenue impact

Works with the tools your team already uses

Integrations

API

MCP Server

Your conversation data, always protected

Trusted by the most demanding companies since 2018

Questions aboutRox Coach

What is Rox Coach?

How quickly do reps get feedback?

Does Rox Coach replace manager coaching?

Scale your top reps' winning pattern across the whole team

Works with the tools
your team already uses

Questions about
Rox Coach