Rox Autofill
Automatic CRM updates after every conversation
Rox Autofill fills in your CRM fields, your way, after every meeting, call, or WhatsApp chat. Reps win back a day a week, and managers can finally trust their pipeline data.
- Discovery call held?
- Yes
- Critical event
- Rolling out more consultative field visits next year.
- Decision context
- Bia, Vanessa, and Fabiana are part of the evaluation. Criterion: fit for use by medical reps.
- MEDDIC criteria
- Metrics (yes) Economic buyer (yes) Decision criteria (no) Decision process (yes) Paper process (no) Champion (yes)
- Impact
- Without visibility, it's hard to tie visits to prescriptions and sales.
- Competitors mentioned
- Competitor ASpreadsheets
- Pains identified
- Rework to consolidate visit reports, little manager visibility into the field, and trouble proving ROI to leadership.
- Next steps
- Send proposal (yes) Book exec meeting (yes) Scope pilot with 5 medical reps (no)
- Next step
- Present the proposal and scope a pilot with five medical reps.
The problem
Updating the CRM keeps your team from selling
Manual data entry
Hours spent combing through notes, recordings, and WhatsApp messages to update every deal.
Missed fields
What matters to your process never makes it into the CRM, or shows up incomplete.
Data nobody trusts
Without a standard, managers can't use the pipeline to make decisions.
70%
of their time goes to operational work
The lower this number,
the more revenue each rep generates.
Rep time
17% of time spent updating the CRM adds up to more than a full day every week that each rep isn't generating revenue.
How it works
Set it up once. Every conversation fills it in.
- Automatic updates
Your CRM updates itself after every meeting, call, or WhatsApp chat
- Custom fields
The agent fills in free-text and picklist fields, tailored to your process
- Bottom-line impact
Reps win back a day a week, and managers trust the pipeline data
Setup
Built around how your team works
You pick the fields for each conversation type
Each conversation type gets its own field group, on the right CRM object.
Field groups by conversation type
- [Sales] Discovery
- Deal
- 6 fields
- [CS] Kickoff
- Company
- 4 fields
- Deal
- 3 fields
You set the update rules
Fully automatic or reviewed before sending. Keep what's already there, or append new content to it.
CRM autofill
- AutomateUpdate the CRM for every conversation that reaches the platform.On
- Keep existing dataOnly blank fields get filled in.On
- Append to text fieldsNew content is added to the existing value.Off
One prompt per field
Every field gets its own instruction, written in your team's words. Records land in exactly the format managers expect.
Per-field prompt
Next step
Prompt for this fieldWhat next steps did both sides agree on? Include owners and deadlines.
The agent speaks your business's language
Your terms, products, and acronyms are recognized in the transcript, so every field comes through right.
Custom vocabulary
- PloomesPlumes
- SPICEDSpiced
- MeetRoxMeet Rocks
In practice
Respects what your team already wrote
Empty fields
The agent fills them in completely, based on the conversation.
- Customer needs
- Next step and deadline
- Objections
Fields already filled in
Nothing gets overwritten automatically.
- Suggestion saved as an alternate field
- Your rep keeps it or replaces it
- Conversation tagged as CRM Autofill
Results
From sales conversations to revenue impact
MeetRox captures and structures conversation data so reps and agents can work more efficiently and effectively.
Efficiency
more time selling
Effectiveness
selling better
Productivity
more revenue per rep
- Efficiency
8h+of work saved per person, every week
- Productivity
40%+shorter sales cycles
- Effectiveness
80%+higher pitch adherence
- Productivity
30%+higher conversion rates
Integrations
Every conversation lands in your CRM
Meetings, calls, and WhatsApp chats flow through MeetRox and turn into filled-in fields in the CRM your team already uses.
Conversations
- Online meetings
- In-person meetings
- Phone calls
CRM
- Salesforce
- HubSpot
- Zoho
- +9 CRMs with native integrations
Security
Your conversation data, always protected
A public Trust Center with policies, subprocessors and status. LGPD compliance and a commitment never to use customer data to train models.
- LGPD compliant
- Per-user permissions
- Every action logged
- Customer data never trains models
Trusted by the most demanding companies since 2018
Frequently asked questions
Questions about
Rox Autofill
Rox Autofill is the MeetRox Rox Agent that updates your CRM automatically from your conversations. After every online or in-person meeting, phone call, or WhatsApp exchange, the agent fills in the fields you've defined in your CRM.
