On August 11, Cubo Itaú hosted hundreds of Revenue leaders for the second edition of Launch Rox. An X-ray of how data, agents, and teams are starting to operate as a single organism.
AI is no longer just a tool. On August 11, Cubo Itaú hosted hundreds of Revenue leaders for the second edition of Launch Rox: the gathering of leaders rebuilding the anatomy of growth, where data, agents, and teams finally operate as a single organism.
It's not a conference. It's an X-ray.
Launch Rox is a closed-door gathering of leaders redesigning revenue operations in the AI era. Not with slides about the future, but with a map of how growth really works from the inside. Two editions building the country's sharpest conversation about the future of revenue teams using AI.
More data, more tools, more agents. And still, no coordination.
Most revenue operations have built muscle without ever developing a nervous system. Every function fires a signal, and none of them talk to each other.
The bottleneck is no longer a lack of information. It's the absence of a fabric connecting it in real time. That's where the system short-circuits.
“The signal was always there. In conversations, meetings, WhatsApp, emails, and calls.”
The themes that will define the next generation of revenue
Keynote · The New Predictability: revenue, signals, and the post-AI world
Author of Predictable Revenue and a global growth reference, Aaron Ross showed Next Best Action reaching every level of the company, from operations to strategy, and the end of silos between sales, CS, marketing, and product. AI as the pilot in transactional sales and the copilot in complex sales.
First-of-its-kind research · The Science Behind the “Yes”
Luciano Condé opened the black box with findings from his doctoral thesis, first-of-its-kind research analyzing real sales meetings: how much positivity and urgency weigh in closing a deal, and how specific behaviors affect conversion.
Fireside chat · When the System Short-Circuits
AI projects that hurt the P&L. Revenue leaders opening the hood, unfiltered, on the mistakes, the lessons, and why marketing, sales, CS, and RevOps as independent systems no longer add up in 2026.
Fireside chat · From Automation to Autonomy
The people building global AI infrastructure talked about memory, judgment, and governance: what happens when the system starts deciding on its own, and the eternal build-or-buy dilemma.
MeetRox Vision · The Three Horizons of the New Anatomy of Growth
From sensing signals to autonomous response. MeetRox presented its vision for the years ahead: how intelligence, context, and autonomy come together to form the new cortex of revenue organizations, where people and AI stop competing and start building together.
The line-up building the new anatomy
| Name | Role | Session |
|---|---|---|
| Aaron Ross | Author · Predictable Revenue | Keynote |
| Luciano Condé | Sr. Director Architecture · Oracle | First-of-its-kind research |
| Chris Cornehl | Founder · MeetRox | Fireside chat |
| Henry Couto | Head Startups Ecosystem · Google | Fireside chat |
| Rafael Scaccabarozzi | VP Sales, High Tech & Startups LATAM · Oracle | Fireside chat |
| Marcelo Echeverria | Country Manager Brazil · Replit | Fireside chat |
| Márcio Aguiar | Enterprise Director · Nvidia | Fireside chat |
| Guillermo Gomez | CRO · Flash | Fireside chat |
| Renata Centurión | Managing Partner LATAM · Winning by Design | Fireside chat |
More than sponsors, they shape the conversation
Thanks to the companies redesigning revenue operations with Launch Rox: Oracle, Replit, Cubo Itaú, Receita Previsível, Hubify, Applause, Ravena (Salt Code), Sucesso em Vendas, and Lobby. And to all the speakers, customers, guests, and the MeetRox team who made the day happen.
See MeetRox in action